Assistant Manager of Brand & Experience

Vail, CO (Hybrid)

$68K/yr – $97K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own and lead the execution of resort events and partner activations, guiding guest experience programs, GTM messaging, and on-site partner coordination across cross-functional teams.

  • Lead multiple projects and run-of-show planning
  • Direct partner integrations and on-site activations
  • Oversee in-resort communications and GTM content

Job Description

Responsibilities

  • Resort Event and Experience Execution
  • Assist in the ideation and execution events, activations, and programs that elevate the guest experience and bring the resort brand goals to life
  • Support the annual experience planning process by collaborating with resort teams, marketing, and partners to assess, scope, and recommend impactful activations
  • Project manage simultaneous event workflows, creating the run-of-show plans and acting as the onsite lead for set up, activation, and tear down
  • Collaborate with and direct external agencies, contractors, vendors, partners and event staff as needed to produce and deliver activations, events, and brand experiences
  • Track and measure all guest experience initiatives, driving insights from multiple data sources and making recommendations for future changes or improvements
  • Partner and Sponsor Integration
  • Support the execution of all contracted partner and sponsor deliverables including on-mountain events, large asset placement, signage, and online promotion
  • Ideate and collaborate with cross-functional resort teams to create opportunities and value on-mountain for partners
  • Serve as the on-the-ground marketing lead for partner site visits and events, ensuring resort and brand goals are supported by partner activities

Requirements

  • - Four-year college degree required; emphasis in marketing or business preferred
  • - 2+ years of marketing experience: demonstrated brand, experiential or digital marketing
  • - Solution-oriented mindset with strong problem-solving skills
  • - Growth mindset and desire to focus on leadership essentials
  • - Excellent interpersonal and relationship management skills
  • - Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the resort
  • - Business ownership mentality and logical, fact-based thinker
  • - Great collaborator
  • - Great communication skills and ability to give and take open and honest feedback

Preferred

  • - Event planning experience
  • - Project management and organizational skills
  • - Demonstrated analytical skillset
  • - Budgeting and financial planning
  • - Intermediate or above Skiing or Snowboarding abilities

Benefits

  • - Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • - MORE employee discounts on lodging, food, gear, and mountain shuttles
  • - 401(k) Retirement Plan
  • - Employee Assistance Program
  • - Excellent training and professional development
  • Full Time roles are eligible for the above, plus:
  • - Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • - Free ski passes for dependents
  • - Critical Illness and Accident plans
Vail Resorts logo

Vail Resorts

3.4 Glassdoor

Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia. In 2016, our company launched the industry-changing Epic Pass. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). ​ We are passionate about providing an Experience of a Lifetime to our team members and guests, and our EpicPromise is to reach a zero net operating footprint by 2030, support our employees and communities, and broaden engagement in our sport. In addition to our 42 resorts in four countries, our company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to our mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyoming. Vail Resorts Retail operates more than 250 retail and rental locations across North America. ​ Interested in joining our team? Come work and play in the mountains! Discover (or re-discover!) a passion for the outdoors with free ski pass(es), free ski/snowboard lessons, a 40% retail discount, and much more. Receive $20/hr starting wage, health/wellness benefits, and training through our Epic Service development experience. Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means building lifelong connections with people from around the world.​ Learn more about our company at www.VailResorts.com, or discover our resorts and pass options at www.EpicPass.com.

Founded in 1977
Broomfield, CO, US
9.1K employees (437 in marketing)
63% recommend to a friend
55% CEO approval

Salaries

Posted range

$68K/yr – $97K/yr

Taken straight from the job posting.

See all Vail Resorts salaries

Funding

Total Funding
$1.1B
Last Raise
$500M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $500M
  • Apr 2024
    Post IPO Debt • $600M
  • Jan 2014
    Post IPO Debt

Traffic Signals

Monthly Visitors
125.5K
Traffic Source Mix
Search
34.7%
Direct
45%
Referral
15.4%
Social
4.5%
Paid
0.3%

Headcount Trend

Current headcount: ~9.1K

Recent News

Vail Resorts logo

Assistant Manager of Brand & Experience

Vail Resorts · Vail, CO · Hybrid