Assistant Manager Americas Brand Commercialization

Glendale, CA (On-site)

$97K/yr – $130K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own regional brand strategy and activation for assigned consumer product portfolios across the Americas, translating brand priorities into regional plans, assets, and collaborations.

  • Lead cross-functional initiatives with licensees and retailers
  • Present marketing concepts to partners
  • Manage milestones and track KPIs

Job Description

Responsibilities

  • Support strategic brand priorities across the Americas for assigned consumer products portfolios.
  • Assist in developing regional brand plans, track KPIs for assigned properties, and build deep Americas brand expertise for the assigned portfolio.
  • Apply acquired brand knowledge to review marketing collateral submitted by licensees and retail partners, ensuring alignment with brand guidelines.
  • Craft compelling content and marketing presentations and confidently present them to internal and external partners, including key licensees and retailers.
  • Manage projects to meet key milestones based on business needs.
  • Track licensee and retailer support for licensed merchandise tied to key evergreen properties and new content releases.
  • Identify gaps in retail support for assigned portfolio and work with cross-functional partners to develop solutions to address.
  • Escalate when deliverables are off calendar in a timely manner.
  • Think strategically and with a solution-oriented approach.
  • Liaise with licensees and retailers as needed to support brand priorities, approvals, and key commercialization milestones.

Requirements

  • 3+ years of brand/franchise or retail sales experience
  • Ability to create and deliver engaging presentations, including to large groups
  • Excellent communication skills
  • Strategic thinker with attention to detail
  • Ability to collaborate, influence, and persuade at all levels across an organization
  • Flexible and adaptable to changing priorities with the skills to work in a fast-paced environment
  • Comfortable working through a matrix structure to deliver the end solution
  • Agile and responsive – can thrive in ambiguous business situations
  • Understanding of Disney brands and the broader organization
  • Bachelor’s degree in business or related field or equivalent experience

Benefits

  • This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide.
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The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923
Burbank, CA, US
176K employees (45,010 in marketing)

Salaries

Posted range

$97K/yr – $130K/yr

Taken straight from the job posting.

The middle of this range ($114K) is 11% above the median base salary for Brand Marketing Manager roles in the United States ($103K).

Brand Marketing Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $121K. Based on 86 salaries.

See all The Walt Disney Company salaries

Funding

Total Funding
$15B
Last Raise
$4B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $4B
  • Apr 2020
    Post IPO Debt • $5B
  • Mar 2020
    Post IPO Debt • $6B

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
31.5%
Direct
45.7%
Referral
13.6%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~181.4K

News about The Walt Disney Company

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Assistant Manager Americas Brand Commercialization

The Walt Disney Company · Glendale, CA · On-site