Assistant Integrated Marketing Communications Manager - Baskin Robbins

Canton, MA (On-site)

$58K/yr – $97K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive integrated POP and packaging programs across national brands, owning creative development, planograms, asset management, and cross-functional delivery to hit budget and deadlines.

  • Own creative development and production of POP materials and test program assets.
  • Maintain a comprehensive online image library and packaging creativity.
  • Coordinate internal teams and vendors to deliver on time and within budget.

Job Description

Responsibilities

  • Support the creative development and production of national POP and merchandising that is on strategy and consistent with brand positioning
  • Manage the development of quarterly POP planograms for each marketing window that are accurate and easy-to-follow for shop crews
  • Lead the creative development and production of point of purchase materials for test programs
  • Responsible for continued development and maintenance of the online image library to ensure that it remains comprehensive and current
  • Manage the creative development of product packaging
  • Manage the BR Pandora Radio partnership and content development
  • Oversee POP inventory management to eliminate unnecessary storage and costs
  • Oversee BR Marketing Central site content
  • Oversee Gift Card creative development
  • Work cross-functionally within the organization to deliver fully integrated programs

Requirements

  • Bachelor’s degree
  • 1-4 years of marketing and/or communications
  • Demonstrated experience with project management, with the ability to manage multiple projects simultaneously
  • Demonstrated experience supporting or leading the implementation of marketing programs
  • Demonstrated experience in problem solving and managing multiple stakeholders
  • Ability to balance multiple priorities and meet project deadlines
  • Excellent oral and written communication skills
  • Strong attention to detail
  • Self-starter personality who can operate with minimal supervision
  • Strong interpersonal skills

Dunkin'

Dunkin' Brands Inc. is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. The Dunkin' Brands 100% franchise global business model includes more than 11,700 Dunkin' Donuts restaurants and more than 7,600 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts.

Founded in 1950
Roxbury Crossing, Massachusetts, USA
36K employees (704 in marketing)

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
54.3%
Direct
36%
Referral
6.2%
Social
0.9%
Paid
2.5%

Headcount Trend

Current headcount: ~36K

Marketing Team

Marketing Team Size
207 (1% of company)

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