Responsibilities

• Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
• Oversees creative development and project management processes for marketing activities
• Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
• Develops, edits, monitors, and provides feedback on content

Requirements

• 1-3 years’ experience in social media marketing
• Experience with various social media platforms and analytics tools
• Strong understanding of branding principles
• Proficient in Microsoft Office, with a focus on Word, Excel, and PowerPoint
• Demonstrated creativity and ability to think outside the box to develop innovative content and tell the story of Wisconsin Athletics in a compelling and dynamic way
• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels both internally and externally
• Demonstrated strong work ethic, time management, and organizational skills
• Ability to simultaneously manage a high level of detail across multiple projects
• Ability to work in a team-oriented environment in an office setting
• Bachelor's degree preferred.

Preferred

• One to three years of experience in social media marketing within collegiate athletics, professional sports, or an agency environment.
• Experience with Hootsuite or copywriting
• Work experience in paid media

Benefits

• Generous vacation, holidays, and paid time off;
• Competitive insurances and savings accounts; retirement benefits;
• Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.