Responsibilities

• Lead enterprise organic social strategy across assigned platforms and portfolios, establishing channel priorities, engagement objectives, content direction, and optimization focus aligned to business goals and brand standards. (20%)
• Direct campaign planning and social content strategy in partnership with internal stakeholders, ensuring initiatives are coordinated, audience-informed, and aligned to enterprise marketing priorities. (15%)
• Oversee social listening standards, community management expectations, and escalation protocols, providing guidance on risk-sensitive situations and ensuring timely, appropriate response practices. (15%)
• Partner with Paid Media, Communications, Digital Experimentation, and Analytics to align messaging, testing priorities, performance evaluation, and executive visibility strategies while maintaining clear ownership for organic social strategy. (15%)
• Lead and develop specialist-level organic social resources by setting priorities, reviewing work, coaching team members, and translating performance and competitive insights into actions that improve engagement and business impact. (10%)

Requirements

• Deep knowledge of organic social media strategy, platform dynamics, content planning, audience engagement practices, and reputational considerations across enterprise social channels.
• Strong strategic planning skills with the ability to align social direction to business priorities, brand positioning, and broader discovery objectives.
• Strong communication and editorial judgment, including the ability to shape channel voice, ensure message consistency, and guide high-visibility social content decisions.
• Ability to interpret social performance, engagement trends, and competitive activity and convert findings into actionable recommendations and optimization plans.
• Demonstrated ability to lead work through others, provide coaching and quality oversight, and establish clear standards for execution and accountability.
• Strong cross-functional collaboration and influence skills, with the ability to coordinate effectively with brand, communications, paid media, analytics, experimentation, and business stakeholders.
• Ability to balance strategic direction, governance, and day-to-day decision making in a fast-moving, publicly visible environment.