Responsibilities

• Project management
• Relationship building
• Integrated campaign planning
• Signage and visual messaging
• Email and social marketing
• Paid and organic digital performance, and SEO
• Maintaining/creating web content
• Licensing coordination
• Support for events and promotions
• Other duties as assigned

Requirements

• Four years of professional marketing experience with increasing responsibility for planning and executing multi-channel campaigns
• Experience managing day-to-day marketing operations for a consumer-facing brand in a retail or e-commerce environment
• Experience partnering with business leaders and cross-functional teams to prioritize work, meet deadlines and deliver results in a fast-paced environment
• Experience producing or coordinating customer-facing marketing assets, including in-store marketing materials, digital content and promotional communications
• Experience supervising, training or coordinating staff
• Experience maintaining and updating website content, including working knowledge of HTML to edit homepage features, promotional modules, links, banners and time-sensitive messaging
• Experience working within brand standards and compliance requirements, including trademark and licensing considerations or comparable brand-governance processes
• High School diploma or equivalent
• Possess a valid driver’s license and be able to meet policy requirements for driving university-owned vehicles
• Ability to work nonstandard business hours, including weekends and holidays

Preferred

• Additional Preferred
• - Ability to use data and performance insights to inform recommendations, improve outcomes and support decision-making
• - Proficiency in Adobe Creative Suite, especially Illustrator, InDesign and Photoshop
• - Strong writing and editing skills for customer-facing messaging across email, web and in-store channels
• - Familiarity with brand standards and trademark licensing workflows or comparable brand-governance requirements.