Assistant Director of Marketing

Responsibilities

• Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball. Collaborate with key stakeholders to develop and execute strategic marketing and promotional plans. Create & distribute advertising content across multiple platforms. Identify and implement new and existing revenue generating opportunities for assigned sports, including but not limited to ticket sales and sponsorship. Collaborate with Penn Sports Properties to fulfill sponsorship needs related to pre-event marketing, gameday promotions and game presentation. Write scripts and manage videoboard inventory. Collaborate with creative services on graphic and video needs for assigned sports. Lead game presentation and in venue production efforts for all home games for assigned sport, developing an engaging atmosphere for all fans. Coordinate theme days, promotions and giveaway.
• - Lead in the planning and execution of initiatives aimed at driving student engagement and attendance. Coordinate campus marketing efforts, plan and execute on campus activations, and build partnerships with student organizations.
• - Establish and maintain key partnerships across campus. Collaborate with other divisions and organizations to drive initiatives, programs and activations that elevate student engagement and their experience with DRIA and at athletic events.
• - Assist with managing the student worker program for the marketing department. Onboard and train work studies, interns and student DJs. Manage office hours and gameday coverage schedules. Communicate with others in the marketing department to assess upcoming coverage needs and notify students of new coverage needs. Assign meaningful tasks during office hours. Create and communicate gameday assignments.
• - Other duties and responsibilities as assigned.

Requirements

• Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required.

Benefits

• Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.