Assistant Director, Marketing and Social Media Strategy

Responsibilities

• Develop and lead an integrated digital and social media strategy aligned with the Memphis Tigers brand, departmental values, communications objectives, and growth goals.
• Oversee the planning, creation, and execution of social media content across platforms for all 19 sport programs, including competitions, student-athlete and team storytelling, fundraising initiatives, community engagement, special events, and department-wide initiatives such as the M Club Hall of Fame and PAWSCARS.
• Develop and maintain an annual content calendar, plan and write daily and weekly content, and coordinate platform-specific posts, captions, stories, and digital communications.
• Collaborate with sport-specific content creators, including football and men's basketball, as well as marketing, communications, creative, ticketing, and other departmental teams to align messaging, maintain brand consistency, and support integrated campaigns.
• Monitor emerging social media trends, platform updates, and industry best practices to identify opportunities for innovation, audience growth, and increased engagement.
• Develop, execute, and evaluate digital marketing and social media campaigns that support departmental priorities, ticket sales, fan engagement, revenue generation, and brand growth.
• Manage paid social media advertising campaigns, including Meta, overseeing strategy, audience targeting, budget allocation, timelines, and vendor coordination.
• Track, analyze, and report campaign performance, including social media engagement, audience growth, paid media results, and sponsored content, providing regular reporting and actionable recommendations to internal stakeholders and external partners.
• Establish scalable, repeatable, and measurable processes for content production, campaign execution, and performance evaluation to improve efficiency and effectiveness.
• Support integrated marketing initiatives through data collection, performance tracking, and ongoing optimization of digital content and campaigns.

Requirements

• Bachelor's degree in marketing, communications, sport management or a related field.
• Minimum of 1 - 3 years of progressively responsible experience in marketing, communications, social media or a related field.
• Demonstrated experience working with collegiate athletics or a professional sports organization.
• Excellent writing, editing and verbal communication skills.
• Demonstrated ability to manage multiple projects and competing deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to establish and maintain effective working relationships with coaches, student-athletes, administrators, media and external partners.
• Ability to work nights, weekends and holidays, including extensive travel during the basketball season.
• Proficiency with Microsoft Office and common communications, statistics and digital media platforms.