Assistant Director, Marketing Programs (Culinary)

Responsibilities

• Lead end-to-end strategy and integrated execution across priority destination pillars — currently anchored in Los Angeles Tourism’s Culinary platform and signature initiatives such as Dine LA Restaurant Week — with scope designed to expand as additional pillars evolve. This includes ownership of Dine LA Restaurant Week and other tentpole initiatives that elevate Los Angeles’ global food reputation and drive measurable visitation. Responsibilities include defining campaign scope, building detailed workbacks, managing budgets, and overseeing post-campaign analysis across paid, owned, earned, and partner channels. (30%)
• Serve as the cross-functional lead across Brand, PR, Digital, Social, Partnerships, Membership, Research, and external agencies—translating strategic objectives into clear briefs, deliverables, and timelines. Facilitate and lead stakeholder meetings, drive alignment and decision-making, and ensure accountability from planning through fulfillment and reporting. (20%)
• Partner closely with the Social Media team to shape and oversee an integrated social strategy for Dine LA, including content direction, influencer engagement, paid amplification, and real-time engagement to maximize reach, participation, and brand impact. (20%)
• Oversee programmatic event websites (front and back end) in collaboration with the Digital Marketing team and external agencies—reviewing SOWs, managing budgets, QA’ing site functionality, and optimizing the user experience. (15%)
• Monitor industry trends, the competitive landscape, and evolving consumer preferences to inform strategy, strengthen stakeholder engagement, and ensure programs remain innovative and impactful. (5%)
• Maintain strong financial stewardship by managing program budgets, tracking expenses, organizing contracts and invoices, and partnering with Finance to ensure accurate forecasting and timely payment processing. (5%)
• Perform other duties as assigned. (5%)
• SOME OTHER THINGS YOU MAY DO
• Participate in committees and task force groups
• Work in CRM and other enterprise-wide software programs