Assistant Director of Marketing and Communications

San Diego, CA (On-site)

$6K/mo – $6K/moSenior Level2+ years expFull time

Posted 2 months ago

Job Summary

Lead marketing efforts for assigned sports programs, shaping attendance, fan engagement, and brand storytelling while coordinating cross-functional teams.

Job Description

Responsibilities

  • Serve as the primary marketing lead for assigned sports programs and secondary support for additional teams.
  • Develop and execute sport-specific marketing plans focused on: Attendance growth; Fan engagement; Brand awareness; Revenue support initiatives.
  • Plan and execute game-day marketing initiatives, promotions, and fan engagement activities.
  • Coordinate in-game entertainment, promotions, and student engagement efforts.
  • Assist with departmental initiatives including Kids Club, group experiences, and community engagement programs.
  • Assist with digital marketing initiatives across social media, web, email, and paid marketing platforms.
  • Coordinate promotional email campaigns supporting attendance, fan engagement, and departmental initiatives.
  • Help grow and engage fan databases through digital marketing initiatives.
  • Utilize analytics and audience insights to help guide campaign strategy and performance.
  • Work collaboratively with coaches and sport administrators to align marketing efforts with program goals.

Requirements

  • Bachelor’s degree required, preferably in Communications, Marketing, or Journalism.
  • Minimum one year of experience in Sports Communications or Sports Marketing required; two or more years preferred.
  • CPR/first aid certification required within six weeks of employment
  • California driver’s license required.
  • Must be available to work some evenings and weekends due to working home and away events.
  • This position requires occasional travel, including to away events.
  • Successful completion of a pre-employment background check.
  • Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Preferred

  • Understanding of NCAA rules and regulations strongly preferred.
  • Working proficiency with SIDEARM Sports, StatCrew, NCAA Genius/NCAA Manager, StatBroadcast, Adobe Photoshop, and Adobe InDesign strongly preferred.
  • Experience with still photography preferred.

Benefits

  • The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.
University of San Diego logo

University of San Diego

The University of San Diego is a contemporary Catholic university, grounded in the liberal arts and anchored along an international border, advancing academic excellence to create a more inclusive, sustainable and hopeful world.Strengthened by the Catholic intellectual tradition, USD confronts humanity’s challenges by fostering peace, working for justice and leading with love.

Founded in 1949
San Diego, California, USA
4.5K employees (258 in marketing)

Salaries

Posted range

$6K/mo – $6K/mo

Taken straight from the job posting.

See all University of San Diego salaries

Marketing Team

Marketing Team Size
258 (6% of company)
Median Career Experience
10.5 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$275K
Last Raise
$275K
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant • $275K

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$727.7K
Traffic Source Mix
Search
54.6%
Direct
37.4%
Referral
6.5%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~4.5K

Recent News

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Assistant Director of Marketing and Communications

University of San Diego · San Diego, CA · On-site