Responsibilities

• Collaborate to develop the annual marketing plan and channel strategy aligned to center goals (advising utilization, event attendance, employer engagement, outcomes storytelling).
• Create campaign roadmaps that include audiences, value propositions, key messages, offers, and call-to-actions (CTAs), and measurement plans.
• Maintain an editorial calendar integrated with academic cycles and recruiting timelines.
• Produce and edit student-centered content (email, web, social, SMS, video, print) that turns services into clear benefits.
• Write copy for campaigns, landing pages, slide decks, and employer spotlights; ensure accessibility and inclusive language.
• Manage creative assets (photos and videos), templates, and brand guides.
• Oversee day-to-day execution for email , social , web/CMS , and digital signage ; publish, schedule, and monitor.
• Build segmented email journeys (first-years, liberal arts, pre-health/pre-law, international students, graduate students).
• Coordinate paid/boosted posts and retargeting with campus partners when appropriate.
• Drive recruitment for career fairs, info sessions, treks, workshops, and coaching initiatives ; develop toolkits for staff/faculty partners and student organizations.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field (or equivalent experience).
• 3+ years of professional marketing/communications experience, ideally in higher education, nonprofit, or mission-driven organization.
• Demonstrated skill in campaign planning, copywriting, and content production across email, web, and social.
• Proficiency with common tools: email/marketing automation (e.g., Salesforce Marketing Cloud, Slate, Mailchimp), CMS (e.g., Drupal/WordPress/uConnect), social schedulers, Adobe Creative Cloud/Canva, and basic analytics (Google Analytics, Data Studio/Looker Studio).
• Strong project management; comfortable juggling multiple deadlines in a fast, cyclical environment.
• Commitment to equity-minded and accessible communications (plain language, alt text, captions, inclusive imagery).
• Education: Bachelor's degree required.
• Experience: 3+ years of relevant professional experience required.
• Applicants must be currently authorized to work in the United States.

Preferred

• Experience in marketing career services or student success programs.
• Familiarity with Handshake , event platforms , and basic HTML/CSS for email.
• Proficiency with leveraging social media platforms for marketing and communication (IG, Facebook...).
• Ability to craft short-form video (shooting, editing, subtitles) for Reels/TikTok/YouTube Shorts.
• Experience with A/B testing and building dashboards (Tableau/Power BI/Looker Studio).
• Supervisory experience with student employees or interns.