Assistant Director of Marketing and Communications (Hybrid) at University of Michigan | Flint, MI | $74K/yr – $92K/yr

Assistant Director of Marketing and Communications (Hybrid)

Flint, MI (Hybrid)

$74K/yr – $92K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own cross-channel digital marketing initiatives that increase university visibility, traffic, and enrollment-friendly engagement by shaping a strategic, multi-year plan and leading data-driven optimization across web, social, SEO, and content programs.

Lead the development of a comprehensive annual digital marketing strategy aligned to enrollment goals and branding, integrating web, print, email, social, and SEO channels.
Own measurement and optimization across campaigns and CMS-driven content, using analytics to inform iterations and improve traffic and applicant engagement.
Coordinate budgets, agency partnerships, procurement, and lead-gen initiatives to scale impact across schools and platforms.

Job Description

Responsibilities\n

Develop, present and implement a comprehensive annual digital marketing strategy that enhances the reputation of, increases the visibility of, and drives traffic to the university website. The plan should focus on short and long-term strategies, goals and engagement and integrate print, web, ecommunications, social media, SEO search and other new technologies.
Monitor implemented marketing strategies and assess for effectiveness, including applicant response,and track results. Revise plans and strategies to align with enrollment targets.
Track the performance of digital campaigns and social reach using available online analytic tools.
Prepare and submit quarterly reports on trends and traffic and benchmark the report against leading institutions.
Manage the timeline and budgets to develop marketing materials.
Conduct market analysis and create strategic marketing plans.
Negotiate contracts and payments for ad placement on social media and other platforms.
Identify campaign trends, recommend solutions and communicate results.
Demonstrate familiarity with web and digital marketing strategies, experience in digital content management systems (specifically, WordPress), project management skills and associated software, Google Adwords, Google Analytics and reporting.
Create new TV video commercials for brand marketing purposes.

\nRequirements\n

Bachelor's degree in a related field or equivalent combination of relevant education and/or experience.
Five or more years of relevant professional experience in marketing and communications.
Previous experience developing successful targeted marketing campaigns.
Demonstrated outstanding organizational, communication, writing, and editing skills, including AP style.
Knowledge of best practices for content, including accessibility requirements for web content, SEO principles, and how content is deployed across various platforms and measured through analytics.
Experience with computer software such as Google Suite, Microsoft Office Software Adobe Creative Cloud or other image editing software.
Experience with WordPress or similar Content Management Systems.

\nPreferred\n

\n\nBenefits\n

Generous time off
A retirement plan that provides two-for-one matching contributions after 12 months of eligible service with immediate vesting.
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses.
Tuition support for eligible UM-Flint staff members
Dependent tuition support (DTS) for qualified dependents of faculty and staff from all UM campuses. Information can be found at: https://www.umflint.edu/hr/benefits/.

University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.Why Work at Michigan?Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.

Founded in 1989

Ann Arbor, Michigan, USA

38K employees (1,396 in marketing)

umich.edu