Assistant Director, Marketing & Communications

Responsibilities

• Lead Strategic Marketing for the MA in Applied Ethics & Policy
• - Lead, execute, and evaluate the overall recruitment marketing strategy for the MA-AEP program to attract high-performing students from across the United States and internationally.
• - Develop annual recruitment marketing plans, establish campaign goals, track performance metrics, and manage the marketing and recruitment budget.
• - Increase awareness of the MA-AEP program through targeted digital marketing initiatives, search engine optimization (SEO), generative engine optimization (GEO), paid search campaigns, video advertising, display advertising, contests, educational programs, and other awareness-building activities.
• - Direct and manage external vendors, freelancers, and agency partners supporting online marketing initiatives.
• - Develop targeted outreach campaigns for pre-law students, pre-med students, military-affiliated individuals, regional audiences, and other identified recruitment populations.
• - Strengthen the Duke MA-AEP brand through content marketing, faculty speaking engagements, media outreach, publications, competitions, conferences, and sponsored events.
• Manage Science & Society Communications
• - Develop and implement annual communications plans supporting Science & Society's mission and strategic priorities.
• - Maintain and optimize the Science & Society website as a key brand-building platform, including content strategy, SEO, GEO, and user engagement.

Requirements

• Generally requires a Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of four years of experience in marketing and communications or an equivalent combination of relevant education and experience.
• Demonstrated experience planning and implementing digital marketing and communications strategies.
• Strong writing, editing, and storytelling skills across a variety of audiences and communication channels.
• Experience managing multiple projects, priorities, and deadlines simultaneously.

Preferred

• Marketing strategy experience within higher education, graduate student recruitment, or related fields.
• Demonstrated success developing and evaluating recruitment marketing campaigns and measuring ROI.
• Experience managing websites, social media platforms, newsletters, and email marketing campaigns.
• Experience working with external vendors, agencies, freelancers, and creative partners.
• Strong analytical skills with the ability to evaluate performance metrics and recommend improvements.
• Professional presentation and relationship-building skills.

Benefits

• Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members.