Assistant Director, Digital Marketing and Engagement

Boston, MA (Hybrid)

$64K/yr – $93K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own end-to-end digital project management for fundraising programs, coordinating intake, timelines, QA, and performance reporting while partnering with content, design, and web teams.

  • Lead cross-functional digital campaigns and web initiatives from intake to optimization
  • Coordinate planning, QA, and performance reporting to drive donor engagement and operational efficiency

Job Description

Responsibilities

  • Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization, including campaign launches, web updates, email programs, event communications, and donation forms.
  • Develop and maintain project plans and timelines to deliver high-quality deliverables to support fundraising initiatives.
  • Facilitate intake and discovery with stakeholders to clarify goals, audiences, and requirements to inform appropriate digital solutions.
  • Coordinate with teams and partners including content, design, web production, information systems, fundraising colleagues, and vendors.
  • Support email, web, and digital asset management by helping build campaigns, update content, manage list readiness, maintain standards, and troubleshoot production issues.
  • Coordinate quality assurance for digital deliverables.
  • Monitor competing priorities and resource needs, recommend adjustments to timing and scope as needed.
  • Track and report on digital performance metrics and campaign outcomes, preparing recommendations to improve donor experience, campaign execution, operational efficiency, and alignment with fundraising priorities.
  • Help standardize and improve digital workflows, intake processes, documentation, project templates, QA checklists, and team collaboration.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree required and 3-5 years of experience managing digital communications, marketing, web, fundraising, or related projects.
  • Experience coordinating complex digital communications, marketing, web, and fundraising projects with strong knowledge of digital platforms and tools
  • Strong project management skills, including the ability to define scope, build timelines, manage dependencies, facilitate meetings, document decisions, follow up on action items, and drive work to completion.
  • Excellent written and verbal communication skills, with sound judgment, professionalism, and the ability to translate technical or operational details for nontechnical stakeholders.
  • Ability to manage stakeholder expectations, competing priorities, sensitive information, and confidential information with care.
  • Working knowledge of digital communications channels and production tools, including websites, CMS platforms, email marketing, marketing automation, donation forms, event registration, analytics, and Microsoft 365 applications.
  • Experience with WordPress, Marketo, Adobe Experience Manager a plus.
  • Ability to learn new programs as needed.
  • Ability to analyze data and identify trends to make recommendations for future digital engagement efforts.
  • Strong attention to detail, with a commitment to quality assurance, brand consistency, accessibility, user experience, best practices, and operational efficiency.

Preferred

  • Experience with WordPress, Marketo, Adobe Experience Manager a plus.

Benefits

  • excellent benefits, competitive salaries, and a hybrid flexible work schedule.
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Mass General Brigham

Mass General Brigham is an integrated academic health care system, uniting great minds to solve the hardest problems in medicine for our communities and the world. Mass General Brigham connects a full continuum of care across a system of academic medical centers, community and specialty hospitals, a health insurance plan, physician networks, community health centers, home care, and long-term care services. Mass General Brigham is a nonprofit organization that is committed to patient care, research, teaching, and service to the community. In addition, Mass General Brigham is one of the nation’s leading biomedical research organizations and a principal teaching affiliate of Harvard Medical School.

Founded in 1994
Somerville, Massachusetts, USA
13K employees (239 in marketing)

Salaries

Posted range

$64K/yr – $93K/yr

Taken straight from the job posting.

See all Mass General Brigham salaries

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Assistant Director, Digital Marketing and Engagement

Mass General Brigham · Boston, MA · Hybrid