Responsibilities

• Develop and implement an integrated digital marketing and communications strategy in support of D.C. area marketing and communication goals. Monitor, track, and report on metrics to measure communication program effectiveness.
• Manage digital campaigns that strengthen brand awareness, grow audience reach, and elevate D.C. area academic programs, events, industry partnerships, and research priorities.
• Collaborate with units and programs in the D.C. area to produce compelling digital content that highlights academic programs, research priorities, student success, and regional initiatives.
• Serve as the editor for the D.C. area website, SharePoint employee resource page, e-newsletters, digital display screens, campus notices, and other internal communications collateral.
• Oversee content strategy, updates, and enhancements for the D.C. area website and related microsites using the university CMS. Ensure digital content meets accessibility and usability standards.
• Partner with a digital content producer to align social media strategy for the D.C. area.
• Manage the internal D.C. area resource website, ensuring content is accurate, timely, well-organized, and aligned with internal communications priorities. Collaborate with HR, facilities, IT, and leadership to develop and publish internal news, announcements, resources, and employee facing content.
• Lead planning, writing, editing, production, and distribution of the weekly D.C. area employee newsletter. Monitor newsletter performance and apply data insights to improve readability, reach, and impact.
• Manage strategy, scheduling, and content creation for digital display screens. Coordinate with D.C. area units and programs to collect and review content for brand compliance, accuracy, and visual clarity.
• Manage digital projects and communications workflow with internal stakeholders. Oversee timelines for content creation, workflows, and deadlines for digital initiatives and internal communication requests.

Requirements

• Master's degree in marketing, communications, digital media, or related field; or Bachelor's degree with experience equating to an advanced degree.
• Professional experience in digital marketing and communications, including developing and implementing digital strategies.
• Demonstrated experience managing websites, CMS platforms, social media, and digital analytics tools to evaluate performance and guide strategy.
• Strong writing, editing, and storytelling skills with the ability to adapt content for web, newsletters, and internal communications.
• Excellent organizational and project management skills with the ability to manage multiple projects, deadlines, and stakeholder requests in a fast-paced environment.

Preferred

• Experience using Canva for graphic design and understanding of branding principles.
• Experience managing intranet platforms, digital signage systems, or internal communications programs.
• Knowledge of SharePoint, Adobe Campaign, Microsoft Teams, and other digital platforms.
• Experience in a higher education, large nonprofit organizations, or similar environments.