Responsibilities

• Develops and monitors advertising determining division goals and objectives
• Develops and maintains relationships with print and electronic media representatives and other educational agencies to formulate and finance reciprocal advertising/promotion campaigns such as press conferences, media buys or production of cooperative advertising materials
• Conducts market studies to determine feasibility of proposed print and broadcast promotional/advertising projects
• Oversees the production of monthly programs such as facility posters by editing, approving initial layout and design format and coordinating with outside vendors for final printing
• Reviews and approves/edits printed video and audio promotional materials and reviews and approves requests from other divisions for special promotional materials
• Oversees production of other promotional materials such as advertising supplements and on-air promotions and campaigns to determine compatibility to agency mission statement and compliance with current policies and regulations
• Oversees development of web design, social media, facility marquee operation, billboards and Marketing/Customer surveys
• Maintain current client advertising agreements and contact prospective sponsors for arena advertising
• Attends staff meetings to discuss upcoming events and share promotional ideas and attends and participates in senior management meetings to discuss division activities, to coordinate workflow among divisions and to assist in development of goals, policies and procedures
• Prepares and submits various reports as requested by the Director

Requirements

• The formal education equivalent of a Bachelor's Degree in marketing, advertising, business, broadcasting, communications, public administration, or a related field.
• Knowledge/Skills/Abilities: Knowledge of the principles and practices of marketing, marketing research techniques, the principles and practices of human resources organizational management, Federal Communications Commission rules and regulations for broadcast operations, and broadcasting operational theory and standards.
• Ability to plan work unit objectives and operational activities and to assign and direct the work of subordinate supervisors, coordinate promotional activities with other divisions and outside sources, analyze and evaluate information, and prepare and present oral and written information and reports.