Assistant Digital Media Buyer

Detroit, MI (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 5 months ago

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Job Summary

An Assistant Digital Media Buyer supports senior staff in planning and executing digital advertising campaigns, handling administration, vendor liaison, and performance reporting. The role involves inputting and reconciling campaigns, monitoring pacing, and preparing reports to align with client goals, plus conducting market research to inform plans. Requirements include a bachelor’s degree or equivalent, 2-5 years of relevant experience, and proficiency with Excel and ad platforms, along with strong attention to detail.

Job Description

Responsibilities

  • An Assistant Digital Media Buyer supports senior staff by managing the administrative, planning, and execution aspects of digital advertising campaigns.
  • Responsibilities include interfacing with vendors, inputting, maintaining, and reconciling digital media campaigns, monitoring campaign performance/pacing, and preparing reports to ensure media buys align with client goals.
  • Media Execution: Input, maintain, and reconcile digital media campaigns in buying platforms, ensuring accuracy.
  • Vendor Communication: Act as a liaison between our agency and vendors to manage availability, costs, delivery, and specifications.
  • Monitoring & Optimization: Track campaign performance, analyze delivery reports, and monitor pacing to ensure ads run as intended.
  • Administrative Support: Prepare, organize, and update media documents, invoices, and billing reports.
  • Research: Conduct market research on platforms and trends to support media planning.

Requirements

  • Education: Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
  • Experience: 2-5 years of relevant work experience desired
  • Technical Proficiency: Strong skills in Microsoft Office (specifically Excel) and experience with ad platforms (e.g., DSPs, Ad Servers, Google Ads, social media business tools).
  • Skills: Strong attention to detail, organization, and ability to work in a fast-paced environment.
  • Analytical Ability: Basic understanding of digital media measurement, including data analysis for campaign optimization and performance reporting.
SMZ Advertising logo

SMZ Advertising

At SMZ, we like to say we’re the overachievers who happily work under the radar, creating noise with a purpose. And we’re proud of the fact that we’ve been quietly making noise for generations. For 90-plus years, we’ve been fiercely independent, so we only answer only to our clients’ needs. We get to know each client’s business like no one else’s business, taking on their challenges as if they’re our own. Because we truly believe they are. That makes us more than an agency. It makes us an ally. Our MissionBe entrusted to create likable ideas for inspiring clients. VisionTo be a dynamic, regional advertising agency that will excite and delight our clients through our Listen. Think. Do. approach. Core ValuesDo right by our clients.Do right by our people.Do something people will love.Do it together and produce the best output and outcomes.Do it relentlessly and respectfully. Visit us on Facebook, Instagram and Twitter:https://www.facebook.com/SMZAdvertisinghttps://www.instagram.com/smz_advertisinghttps://twitter.com/SMZAdvertising

Founded in 1929
Troy, Michigan, USA
88 employees (26 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
18%
Direct
61.6%
Referral
5.1%
Social
14%
Paid
1.2%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
12 (14% of company)