Responsibilities

• Social Media Strategy Management
• Support the development and execution of social media strategies for Covergirl and Sally Hansen, ensuring alignment with overall marketing and commercial objectives.
• Own and manage the social media content calendar across all key platforms with focus on Instagram, TikTok and YouTube.
• Help define platform-specific growth strategies to increase reach, engagement and community growth.
• Monitor platform trends, emerging formats, algorithm changes, and competitor activity to keep content innovative and best-in-class.
• Manage publishing schedules, approvals, and day-to-day social media operations.
• Content Creation & Brand Storytelling
• Develop monthly and weekly content calendars.
• Create engaging, high-quality organic content including short-form video, campaign assets, and editorial storytelling that aligns with the brand tone of voice, visual identity, and content strategy.
• Manage end-to-end content production from concept development through execution and reporting.

Requirements

• 4-year bachelor’s degree.
• 2-4 years of experience managing brand social media or digital content.
• Solid understanding of social media platforms, best practices, trends, native tools and platform analytics.
• Proficiency in shooting and editing with mobile tools and CapCut.
• Familiarity using social scheduling and analytics tools (e.g. Sprinklr)
• Excellent copywriting, storytelling, and communication skills with attention to detail and grammar.
• Strong project management and organizational skills with the ability to manage tight deadlines and multiple priorities.
• Data-driven mindset with the ability to translate insights into actionable strategy.
• Strong understanding of content trends, digital culture, and evolving digital/social behaviors.

Preferred

• Experience in lifestyle, fashion, beauty, hospitality, consumer, or premium brands.
• Basic understanding of paid social and performance marketing.

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.