Assistant Brand Manager - Shopper Marketing at Nom Nom | Nashville, TN

Nom Nom

Assistant Brand Manager - Shopper Marketing

Nashville, TN (Unknown)

Salary Not AvailableEntry Level1+ years exp

Posted 4 months ago

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Job Summary

Drive shopper marketing programs across retailers, aligning online and in-store execution to maximize impact.

Develop and execute shopper marketing programs across retailers (brick & mortar and e-tail) to drive awareness, trial, and conversion
Must-have: NielsenIQ or similar data-tools experience
Standout: Cross-functional collaboration with Sales, Brand, Creatives, and agencies to deliver cohesive programs

Job Description

Responsibilities

Develop and execute shopper marketing programs across retailers (brick & mortar and e-tail) to drive awareness, trial, and conversion
Understand each retailer’s marketing ecosystem and manage the tactics that maximize impact (digital, in-store, media, etc.)
Partner closely with Sales to support retailer priorities, promotions, and joint business plans
Own how the brand shows up online across retailer platforms (product detail pages, brand stores, search, display, and promotional placements)
Build and manage digital marketing programs in support of product launches, promotions, and seasonal moments
Manage the retail media agency partners to maximize ROAS on spend and link execution to the balance of the brand
Create and manage digital assets in partnership with creative agency and media partners to ensure best-in-class execution
Lead in-store sampling and demo programs, including planning, execution, vendor management, and performance evaluation
Ensure strong in-store/onsite presence where possible signage, displays, and merchandising that aligns with brand standards
Work with retail and sales team partners to identify opportunities to improve shelf visibility and shopper engagement
Analyze sales performance, promotional results, and campaign effectiveness. Fluency in NielsenIQ or other syndicated data tools is preferred.
Translate data into insights, best practices, and clear recommendations for future programs
Track KPIs and share learnings with internal stakeholders to continuously improve performance
Work closely with Brand, Creative, Sales, and external agencies to deliver cohesive, on-brand programs
Support other aspects of brand marketing, including brand activation, influencer/creator, and other channels as necessary
Support go-to-market plans for new product launches across retail channels

Preferred

Fluency in NielsenIQ or other syndicated data tools is preferred.

Nom Nom

3.7 Glassdoor

Nom Nom, part of Mars Petcare, is helping to make a BETTER WORLD FOR PETS by giving dogs a reason to enthusiastically run to their bowls, with top-quality recipes that nourish their bodies, stimulate their senses, and add delight to their day.Our enticing variety of board certified, vet-developed meals burst with tantalizing tastes and textures, to deliver the nutrition dogs need and the flavors they crave. They’re prepared, portioned, and packaged in our very own Nashville kitchens, and personalized all the way down to the calorie, to meet the unique needs of every dog we serve.Nom Nom is on a journey to push boundaries and innovate relentlessly, in order to forge happy, healthy, and fulfilling lives for dogs—and for the parents that love them.

Founded in 2015

Nashville, Tennessee, USA

265 employees

www.nomnomnow.com

70% recommend to a friend

100% CEO approval