Assistant Account Manager, Experiential Marketing (West Region)

Los Angeles, CA (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive experiential marketing for automotive clients with event management, vendor coordination, and on-site activation.

  • Own development and execution of regional experiential initiatives for automotive clients and dealer groups.
  • Must-have: 2+ years in experiential marketing or live events with travel up to 50%.
  • Standout: Automotive/luxury marketing experience and strong project management.

Job Description

Responsibilities

  • Support the GSE account team in the development, management, and execution of marketing initiatives for regional automotive client and local dealer groups.
  • Assist with event planning and activation, including vehicle load in/out, display set-up, and asset management.
  • Coordination of vendors on the procurement of goods and services, source new vendors when necessary, and oversee the vendor bidding process.
  • Create and manage pre-event communications and on-site registration process.
  • Create program recaps highlighting post-event metrics, key learnings, and recommendations.
  • Ensure all client expectations and objectives are met and exceeded.
  • Assist in researching other experiential opportunities for client as needed.
  • Identify opportunities for improved operation and service excellence, making recommendations for consideration.
  • Support GSE Live account team with various projects & assignments in the Western Region as directed.

Requirements

  • Minimum of 2 years of experience supporting the development and execution of experiential marketing initiatives &/or live events.
  • Bachelor’s degree.
  • Experience in automotive/luxury marketing a plus.
  • Must be proficient in Word, Excel and Powerpoint.
  • Excellent verbal & written communication, project management, and prioritization skills.
  • Ability and eagerness to travel up to 50%, including nights and weekends.
  • Attention to detail & and ability to multi-task.
  • Strong planning, organizational, time management, and multi-tasking skills.
  • Ability to manage priorities and commitments and meet deadlines.
  • Excellent judgment with the ability to proactively identify issues/obstacles and effectively create solutions.
  • Ability to work independently as well as within a team environment.
  • Strong work ethic and ability to thrive and enjoy a fast-paced dynamic team environment.
Genesco Sports Enterprises logo

Genesco Sports Enterprises

Genesco Sports Enterprises is a corporate sports marketing consulting agency. We develop effective and efficient sports sponsorship strategies to grow our clients' business. We are headquartered in Dallas, TX with offices in Chicago, New York, New Jersey, Dallas, Fort Worth and Charlotte.

Founded in 1994
Dallas, Texas, USA
219 employees (21 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~219

Marketing Team

Marketing Team Size
11 (5% of company)
Median Career Experience
11 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2