Assistant Account Executive, PR & PA

New York City, NY (Remote)

$20/hr – $29/hrIntern/New GradFull time

Posted 1 month ago

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Job Summary

Own and coordinate entry level PR and influencer programs across multiple client accounts, shaping media relations and creator engagement with structured, evidence driven results.

  • Media relations execution and pitch development for editorial coverage.
  • Influencer outreach, tracking and reporting to demonstrate impact across campaigns.
  • Cross functional collaboration with account, creative, social and strategy teams to drive coordinated programs.

Job Description

Responsibilities

  • Support the execution of public relations, public affairs and influencer marketing programs across multiple client accounts.
  • Participate in client discussions with agency leadership and help facilitate appropriate strategies and tactics.
  • Support engagement with traditional media, emerging media, creators and social influencers.
  • Develop compelling pitch angles, research the media landscape and support efforts to secure editorial coverage.
  • Monitor traditional, digital and emerging media trends and help keep Mower’s media and influencer databases current.
  • Bring new ideas, timely insights and creative thinking to account teams on a regular basis.
  • Collaborate with PR/PA leadership and play an active role in executing client programs.
  • Work in a coordinated fashion with account, creative, social, media and strategy teams.
  • Draft and edit written materials, including media pitches, press materials, briefing documents, status reports and client updates.
  • Learn and apply Associated Press Stylebook guidelines, SEO best practices and agency writing standards.

Requirements

  • 0 to 2 years of experience in public relations, influencer marketing, communications, or a similar discipline.
  • Bachelor’s degree required.
  • Internship or professional experience in public relations, communications, influencer marketing, or a related field.
  • Strong writing, editing, research and organizational skills.
  • Solid verbal communication skills and comfort participating in meetings.
  • Ability to manage multiple timelines and deliverables in a fast-paced environment.
  • Interest in media trends, influencer marketing, creator culture and evolving communications platforms.
  • A proactive, collaborative mindset and willingness to learn.
Mower Agency logo

Mower Agency

Mower is an independent, women-led and employee-owned marketing, advertising and public relations agency with over 50 years of experience helping brands connect with their audiences in authentic, lasting ways. Our proprietary Making Fierce Friends® approach is built on a foundation of trust, relevance and affection—helping brands not just gain attention but create true emotional connections that drive lasting impact.With expertise across B2B, Energy, Financial Services, Healthcare and Travel & Tourism, we craft strategic, insight-driven campaigns that drive measurable results. We provide full-service, integrated solutions that help businesses grow, including:✔ Research, Strategy & Planning✔ Integrated Marketing & Design✔ Media Planning & Buying✔ Data & Analytics✔ Public Relations✔ Public AffairsWe’re WBENC-certified and driven by a culture of collaboration, which means every one of our team members is personally invested in delivering success for our clients. Recognized by industry leaders for award-winning creative and marketing excellence, we help brands build stronger relationships and achieve meaningful impact.

Founded in 1968
Syracuse, New York, USA
382 employees (92 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
29.3%
Direct
49.4%
Referral
5.9%
Social
14%
Paid
1.4%

Headcount Trend

Current headcount: ~382

Marketing Team

Marketing Team Size
68 (18% of company)