Assistant Account Executive, Lifestyle at M Booth | New York City, NY | $49K/yr – $55K/yr

M Booth

Assistant Account Executive, Lifestyle

New York City, NY (Hybrid)

$49K/yr – $55K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own coordination and execution support across 3 to 4 Consumer Lifestyle brands, weaving media relations, influencer programming, events and project management into cohesive campaigns.

Media Relations: build tight media lists, craft pitches that break through, and monitor coverage with context.
Influencer Programming: assemble relevant rosters, guide gifting, review content, and report creator metrics.
Event + Logistics Management: research venues, integrate run of show elements, and manage logistics from transport to client briefs.

Job Description

Responsibilities

The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns.
You’ll work across 3-4 Consumer Lifestyle brands, focusing on programs that include earned media storytelling, gifting and influencer programming, events, and bold creative platforms.
Media Relations: Ability to build tight and relevant media lists using resources such as Cision and Muck Rack
Media Relations: A baseline understanding of the earned media landscape, including cultivating and maintaining relationships with key media
Media Relations: Experience crafting pitches that break through inboxes
Media Relations: A solid foundation of some early media relationships you have cultivated in your early career
Media Relations: A PASSION for conducting press outreach, building relationships and being resourceful to secure coverage
Media Relations: Ability to monitor for coverage (client and competitive) + flag with appropriate context
Influencer Programming: Experience building relevant influencer rosters
Influencer Programming: Supporting content review process

Requirements

Bachelor’s degree or equivalent
1-2 years of PR experience
Strong writing and verbal communication skills
Positive and flexible attitude
Proactive and curious mindset
Ability to work independently and collaboratively in a team environment
Ability to multitask and meet deadlines
Strong attention to detail and organizational skills
On the pulse of pop culture, trends, entertainment, and news

Preferred

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval