Responsibilities

• Next-Gen Marketing Strategy, Programming & Content - Own the strategy and execution of PWM's next-generation marketing and client engagement initiatives — identifying emerging trends and client needs, and turning them into concrete initiatives and programs - Own the content agenda end to end — presentations, discussion guides, educational content, event collateral, and digital assets — maintaining a consistent voice and quality, and managing the editorial calendar - Build and scale digital programming, including virtual events, webinars, and multimedia content - Partner with the broader Marketing team to bring the next-gen value proposition to life across owned, earned, and social channels - Own the legal, compliance, and privacy review process for all next-gen marketing and content materials, ensuring timely approvals and adherence to firm standards Goldman Sachs Family Office (GSFO) Marketing - Lead the development of marketing collateral, pitch materials, and client-facing assets that support the GSFO team's business development and client relationship efforts - Partner with GSFO leadership to understand priorities, target client segments, and key messaging, translating them into polished, high-impact materials - Maintain a consistent brand voice and quality standard across all GSFO marketing materials, and manage the associated content pipeline and refresh cycles - Take GSFO marketing materials through Legal, Compliance, and Brand review Partnership with the Next-Gen Client Advisory Board - Serve as the primary marketing, communications, and content partner to the Client Advisory Board lead, ensuring board programming, meetings, and member communications are supported by high-quality content and materials - Translate board priorities and member insights into content themes, digital programming, and broader next-gen marketing initiatives - Support the board lead with pre-reads, presentations, and post-meeting communications as needed - Ensure consistency between board-facing content and the broader next-gen content and brand strategy Internal Partnership & Stakeholder Engagement - Serve as the link between the next-gen marketing agenda and the PWM internal next-gen advisory council - Facilitate working sessions with internal stakeholders to co-develop, test, and launch content and programming initiatives targeted at the next-gen population - Represent the next-gen marketing and content agenda in internal forums and provide regular updates to senior leadership Measurement, Reporting & Insights - Design and own the measurement framework for the next-gen marketing agenda — programming, content, and digital engagement — defining the KPIs, success criteria, and baselines that determine whether the effort is delivering against its strategic objectives - Build and maintain a recurring reporting cadence — content and digital performance readouts and scorecards - Deploy surveys, structured feedback instruments, and analytics tools across initiatives; analyze results to identify themes, gaps, and opportunities - Use measurement insights to iterate on strategy, programming, format, and content year over year

Requirements

• Bachelor's degree
• 6+ years of relevant experience in wealth or asset management, private banking, marketing, content strategy, digital programming, or client strategy
• Proven ability to create high-quality client-facing content and materials from concept through delivery, including presentations, written communications, and digital assets
• Experience designing and delivering content or digital programming across virtual, in-person, and hybrid formats
• Experience defining KPIs and building reporting or scorecards for a marketing, content, or digital program, including the ability to translate qualitative feedback into structured insights
• Strong analytical skills and comfort working with data in Excel, survey tools, and CRM or reporting platforms; proficiency in PowerPoint for executive-level storytelling
• Exceptional written and verbal communication skills, including the ability to draft executive-level materials and synthesize complex discussions into clear takeaways
• Proven program and project management capability; able to run multiple concurrent content and digital workstreams to deadline with minimal oversight
• Ability to influence and mobilize senior stakeholders across functions without direct authority
• Strong judgment and discretion in handling confidential client information

Preferred

• - Experience building or scaling a content or editorial program, or digital engagement strategy - Experience launching new marketing or digital programming from inception, including standing up its measurement framework - Familiarity with the UHNW landscape - Experience working on brand and thought leadership campaigns, including performance reporting - Working knowledge of financial services marketing review processes (Legal, Compliance, Brand) - Experience partnering with an advisory board, council, or executive program - Experience with CRM, event, survey, and content management platforms

Benefits

• Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .