Art Director w/ a Sense of Humor - Marketing at Shinesty | Boulder, CO | $90K/yr – $100K/yr

Art Director w/ a Sense of Humor - Marketing

Boulder, CO (Hybrid)

$90K/yr – $100K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own the visual identity and the marketing design system end to end, leading a design team to translate Shinesty’s look across all channels while keeping shoots, briefs, and production tightly aligned with brand and performance goals.

Art direction and production: guide concepting, critique, and final creatives across marketing touchpoints.
Creative execution: build mood boards, shot lists, and direction docs for photographers and designers.
Brand systems: collaborate with CDs and execs to evolve guidelines, templates, and production workflows for consistency and impact.

Job Description

lead our marketing visual identity and the team that brings it to life: someone with strong taste, a clear point of view, and the ability to translate the Shinesty look and feel across every channel.
This is a hands-on visual leadership role. You will manage designers and creative production while remaining deeply involved in design direction, concepting, and visual execution.
You set the visual look and feel for Shinesty’s marketing – concepting, directing, critiquing, finalizing creative, etc.. You go to shoots because you know exactly what you need to walk away with.
You understand the little quirks and details that make the us, us. You know exactly what’s needed give a creative brief life, and you can lead a team to achieve the brand or campaign's vision.
Lead, oversee, and execute art direction and production art for Shinesty’s marketing channels and brand touch points
Actively contribute to the creation of marketing design assets while reviewing and providing feedback to the design team
Collaborate with CDs and other C-level execs to evolve marketing brand guidelines, design systems, and best practices that establish clear rules, improve productivity, and most of all improve our performance
Craft and refine smart style guides, brand guidelines, ad/email and other templates that provide a usable sandbox for junior production artists to be successful working. These should help artists be more creative within logical constraints and ensure final creatives are better and more consistent over time
Hop in and execute on your vision for high-impact campaigns
Build and deliver mood boards, creative decks, shot lists, and direction documents that guide photographers, production teams, and graphic designers
Art direct photo and video shoots with a clear picture of the final deliverable before you're ever on set. You know what’s needed to balance brand/entertainment needs against conversion-driven deliverables.
Oversee the development of creative and post-production assets, working with designers to ensure the agreed-upon vision is accomplished
Work with creatives aligning on production logistics to achieve the set campaign strategy
Hold weekly design check-ins
Clearly communicate what's on-brand and what isn't
Directly manage Graphic Designers, Videographer/Photographer, and Creative Production Coordinator
Set a high bar and help the people around you clear it
Build process where the team needs it
Use AI when it makes the work better. Know when it doesn't.

Shinesty

4.5 Glassdoor

Shinesty was created for one reason and one reason only: to force the world to take itself less seriously. We create premium, dangerously comfortable clothing and sell it with a laugh. Our mother's aren't always proud but the millions of people we've entertained over the years are. Come on in, water is warm.

Founded in 2014

Boulder, Colorado, USA

80 employees (16 in marketing)

shinesty.com

84% recommend to a friend

93% CEO approval