Art Director

Baltimore, MD (On-site)

$111K/yr – $124K/yrMid LevelFull time

Posted 2 weeks ago

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Job Description

Responsibilities

  • Design across a wide range of digital formats — email, paid social, display, digital OOH, web, and video support
  • Maintain brand integrity across all visual output, applying each institution's distinct identity with precision and care
  • Work from briefs provided by the Associate Creative Director, delivering design concepts and executions to the agreed quality standard and timeline
  • Partner with Senior Copywriters and Copywriters to ensure visual and verbal elements of every asset are fully integrated
  • Use Pencil and other AI-assisted design tools to enhance production speed and creative iteration, applying rigorous human quality judgment at every stage
  • Work within OMG to manage your active workload, update project status, and flag capacity or scheduling issues proactively
  • Contribute to the QA and review process, ensuring all design assets are technically accurate, brand-compliant, and delivery-ready before approval
  • Participate in brand immersion sessions to build deep knowledge of five university brands, their audiences, and the compliance requirements of higher education marketing
  • Adapt and version existing creative across formats, sizes, and channels — including both manual adaptation and AI-assisted resizing and reformatting

Requirements

  • A portfolio demonstrating strong art direction and design craft across digital channels — email, social, display, and/or video
  • Professional proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma
  • Experience working in high-volume, multi-brand content production environments, with a structured, detail-oriented approach to delivery
  • Understanding of accessibility, email design specifications, and digital production requirements
  • Experience with or genuine interest in AI-assisted design tools and workflows
  • Familiarity with higher education, healthcare, or mission-driven marketing is a meaningful differentiator
  • Ability to manage multiple concurrent briefs without losing quality or missing deadlines
  • Proficiency with AI design and image generation tools (Pencil, Adobe Firefly, Midjourney, or equivalent) to enhance creative output and iteration speed
  • Experience building personal AI-assisted design workflows to improve efficiency and quality
  • Ability to critically evaluate AI-generated design outputs and apply creative judgment to ensure brand quality

Marketing Team

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