Responsibilities

• Influencing best-in-class media content creation & research-driven online representation of brands
• Manage, distribute & communicate digital media, both art and directional guidelines, internally to communicate importance and measurable impact.
• Create representative brand guidelines for digital creative, and make these available for reference, as well as regular vetting of brand-forward properties online.
• Ensure consistency of brand identities for licensed and house brands in packaging, content creation etc., and liase with licensors on brand guidelines as it relates to packaging, photography, video and social media content
• Create visual identity for website, using existing templates, working with digital merchandising team and PIM on content but maintaining the visual integrity of TNC the company, its brands and our licensed partners
• Optimize SERP & SEO relevancy through all visual media, including strategic metatag and html tagging.
• Analyze content creation process, usage, in partnership with internal counterparts, to recommend or implement data-based optimizations where applicable.
• Educate & help evangelize established workflows, be accountable for partners methodically adding newly delivered content to the DAM system as appropriate.
• Create and manage cost of digital content creation and management, also budgeting new initiatives and tracking for effectivenessi.e. Banners for Amazon, infographics etc.

Requirements

• College Degree
• Solid background (5-7+ yrs) in art & ecommerce asset management for corporate retail or wholesale business
• Technically skilled with regards to art and brand direction, production, editing and distribution
• Experience working within an eCommerce or digital retail environment, and managing others.
• Possess a creative mindset with excellent communication and project management skills.
• Strong analytical background and presentation skills
• Experience managing complex digital shelf, site merchandising and discoverability insights.
• Able to tackle complex situations, evaluate alternative courses of action, and provide fact-based solutions/recommendations.
• Socially aware, with an interest in consumer insights, shopping journey and influential tools
• Desire to work in a highly collaborative environment, with a passion for problem-solving.