Art Director, Marketing

Responsibilities

• The Creative Director- Marketing is responsible for working collaboratively to influence the strategy, creation, distribution and publication of creative and digital art properties across owned tools, owned sites and partner sites, including licensors.
• The ideal candidate will have deep experience in retail art, branding, photography, media, creative processes, digital shelf and merchandising tools, with a historical understanding of the retail environment of sales, marketing and digital merchandising.
• Additional responsibilities include managing and working with individuals on customer portals as well as managing and understanding impact of marketing initiatives like product detail page conversion, video & social importance and tools to scale and convert, as well as overall knowledge about brand and category movement, and the importance of influence and inspiration to the goal of conversion.
• Daily positive and upbeat internal and external department communication (both written and verbal) is an integral part of this position, as well as clear and effective communication with partners on both the retail and service side.
• Influencing best-in-class media content creation & research-driven online representation of brands
• Manage, distribute & communicate digital media, both art and directional guidelines, internally to communicate importance and measurable impact.
• Create representative brand guidelines for digital creative, and make these available for reference, as well as regular vetting of brand-forward properties online.
• Ensure consistency of brand identities for licensed and house brands in packaging, content creation etc., and liaise with licensors on brand guidelines as it relates to packaging, photography, video and social media content
• Create visual identity for website, using existing templates, working with digital merchandising team and PIM on content but maintaining the visual integrity of TNC the company, its brands and our licensed partners
• Optimize SERP & SEO relevancy through all visual media, including strategic metatag and html tagging.

Requirements

• College Degree
• Solid background (5-7+ yrs) in art & ecommerce asset management for corporate retail or wholesale business
• Technically skilled with regards to art and brand direction, production, editing and distribution
• Experience working within an eCommerce or digital retail environment, and managing others.
• Possess a creative mindset with excellent communication and project management skills.
• Strong analytical background and presentation skills
• Experience managing complex digital shelf, site merchandising and discoverability insights.
• Able to tackle complex situations, evaluate alternative courses of action, and provide fact-based solutions/recommendations.
• Socially aware, with an interest in consumer insights, shopping journey and influential tools
• Desire to work in a highly collaborative environment, with a passion for problem-solving.