Responsibilities

• Lead the conceptualization and execution of visually stunning and strategically sound creative assets that adhere to the client's global brand guidelines while resonating locally with US and LATAM audiences.
• Provide clear art direction and feedback to a team of designers, copywriters, and production specialists to ensure all output meets the highest standards of creative excellence and technical proficiency.
• Translate marketing objectives and data-driven insights into compelling visual narratives and actionable campaign concepts.
• Oversee the visual quality and consistency of all creative deliverables across diverse media formats, including digital advertising (display, social, video), email, web content, and occasional print/OOH.
• Act as the subject matter expert for the practical application of generative AI tools within the creative production cycle.
• Develop and implement efficient workflows that leverage AI to accelerate concept visualization, generate variations, adapt assets for different platforms/languages, and reduce time-to-market for campaigns.
• Ensure all AI-generated content is ethically sourced, appropriately licensed (where applicable), and meets brand safety and legal requirements.
• Champion the continuous exploration of new creative technologies to optimize production and maintain a competitive edge in visual execution.
• Collaborate closely with Marketing Managers, Strategists, and regional stakeholders to ensure creative solutions are culturally relevant and effective for the target markets (US and LATAM).
• Prioritize the creation of digital-first assets designed to maximize performance in paid media and drive immediate user actions (e.g., clicks, downloads, purchases).

Requirements

• Experience: 5+ years of experience as an Art Director, Creative Lead, or Senior Designer, preferably within an agency environment or an in-house creative team for a major global brand.
• Portfolio: A strong, diverse portfolio showcasing successful campaign work across ATL, BTL, and digital platforms, with clear examples of driving measurable results (acquisition, revenue).
• Technical Proficiency: Expert-level mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Generative AI: Proven, practical experience integrating generative AI tools into the day-to-day design process, including strong prompt engineering skills and a portfolio that includes successful AI-assisted asset production.
• Market Knowledge: Experience developing campaigns and creative assets tailored specifically for US and LATAM consumer markets, demonstrating cultural sensitivity and insight.
• Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field (or equivalent professional experience).

Preferred

• Fluency in Spanish or Portuguese is desirable, though not strictly required.
• Exceptional communication and presentation skills, with the ability to articulate creative rationale clearly to both creative and non-creative stakeholders.
• Demonstrated ability to thrive in a fast-paced, high-volume production environment while maintaining meticulous attention to detail.
• A data-informed creative approach—the ability to use performance metrics (e.g., CTR, CPA, ROI) to iterate and optimize creative assets.
• Proactive, curious, and a natural problem-solver who stays ahead of design trends and technological advancements.