Responsibilities

• Lead art direction across photography, design, video, and AI-generated content, maintaining visual consistency and brand integrity
• Develop and execute creative concepts that align with strategic briefs and client goals
• Lead production for photoshoots and video shoots, including briefing photographers, DPs, stylists, talent, and post-production partners
• Work hands-on with AI tools to generate imagery, using these technologies to accelerate ideation and scale content production
• Build visual systems and content guidelines that work across platforms and campaigns
• Provide creative direction for UGC and influencer content maintaining brand standards
• Support Herman-Scheer initiatives, including agency content, case studies, new business/pitch proposals

Requirements

• You've led image art direction and design on brand campaigns and a variety of content projects
• You can direct photographers, DPs, and production teams with confidence
• You have your finger on the pulse of culture online and IRL
• You understand how to translate aspirational big ideas into content that performs
• You've been a part of creative teams that build and evolve brands
• You're excited about AI image generation tools (Midjourney, Weavy, etc.) and want to use them hands-on in your work
• You think about how content works across platforms and formats

Preferred

• You've worked with health, wellness, or self-care brands (bonus)

Benefits

• 100% medical, vision, and dental coverage
• 15 days of PTO and 6 sick days
• Employer-Sponsored Life Insurance coverage
• Employer-Sponsored Short Term Disability Insurance
• Employer-Sponsored Employee Assistance Program (EAP)
• $50/month Health & Wellness stipend + $50/month Work From Home stipend
• $600/year Learning & Development stipend
• $250 initial WFH set-up benefit
• HS Winter Break (week between Christmas and New Years)
• Apple computer and gear