Responsibilities

• Own performance, usability, and consistency of practice websites across the network
• Lead improvements in SEO, site structure, content quality, and conversion optimization
• Identify gaps in digital visibility and prioritize enhancements across practices
• Manage website updates, rebuilds, and ongoing optimization in partnership with vendors
• Serve as the internal subject matter expert for websites, local SEO, and digital visibility
• Serve as a reliable additional resource for practices when needs exceed local capacity, though focus will be on digital activities and presence
• Evaluate opportunities, identify need for additional (digital) marketing support. Support implementation of digital campaigns at the practice level, ensuring consistency across channels
• Develop tools, resources, and training to strengthen digital knowledge at the practice level
• Optimize the marketing tech stack supporting practice marketing execution
• Develop scalable processes for website updates, content management, and digital support

Requirements

• 5+ years of marketing experience with a strong digital and multi-location focus
• Experience in dental, healthcare, DSO, or similar multi-unit environments preferred
• Demonstrated ownership of websites, SEO, and digital performance initiative
• Experience managing vendors and driving accountability
• Strong understanding of marketing systems, CMS platforms, and analytics tools
• Ability to balance strategy with hands-on execution
• Experience supporting local teams, field marketing, or distributed environments
• Strong analytical and communication skills