Area Director of Marketing

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

Requirements

• Education/Formal Training: A four year college degree or equivalent education/experience
• Experience: Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.
• Knowledge/Skills: - Strong interpersonal, verbal and written communication skills - Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals - Ability to negotiate effectively - Excellent attention to detail and multi-tasking skills - Professional appearance and manner - Computer literacy, specifically MS Word for Windows - Communication at all levels; multi-tasking; time management
• Physical Demands: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Occasional standing. - Occasional carrying and lifting of files and office items up to 25 lbs.
• Environment: 95% indoor office environment

Benefits

• Complementary RTD EcoPass
• Medical, dental, & vision insurance
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Company-paid short-term disability
• Unlimited paid time off
• Eligible to participate in the Company’s 401(k) program with employer matching
• Employee assistance program
• Tuition Reimbursement
• Great discounts on Hotels, Restaurants, and much more.