Area Director of Marketing at Marcus Corporation | Milwaukee, WI | $125K/yr – $140K/yr

Area Director of Marketing

Milwaukee, WI (On-site)

$125K/yr – $140K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Milwaukee area hospitality marketing by leading a multi-year plan, building a high-performing team, and aligning campaigns with revenue and brand growth across multiple channels.

Lead cross-functional marketing: strategy, execution, and storytelling that ties guest engagement to revenue impact.
Own team development and performance culture to deliver consistent, accountable results.
Collaborate with GM, Revenue Management, Sales, and corporate partners to coordinate programs and optimize market position.

Job Description

Develop and execute comprehensive 12-month marketing plans, including both short- and long-range strategies, to support the sales, revenue, and business objectives of the Milwaukee hotel portfolio.
Lead, mentor, and develop a team of marketing professionals while fostering a high-performance culture built on accountability, creativity, collaboration, and continuous improvement.
Serve as a key member of the area leadership team, partnering with Managing Directors, General Managers, Revenue Management, Sales, and other department leaders to align marketing initiatives with overall business goals and long-term strategic priorities.
Communicate marketing strategies, campaign performance, market insights, and recommendations to executive leadership, translating complex data into clear, compelling narratives that demonstrate marketing’s impact on revenue, brand equity, guest engagement, and long-term growth.
Proactively manage stakeholder communications by keeping hotel leadership informed of marketing performance, emerging risks, competitive threats, strategic opportunities, and key business trends to support informed decision-making.
Collaborate with corporate digital teams, external agencies, and internal partners to develop and execute integrated marketing programs across digital, email, social media, public relations, and emerging marketing platforms.
Oversee customer database management, audience segmentation, monthly analytics and reporting, market research, trend analysis, and competitive intelligence to identify opportunities, optimize performance, and strengthen market positioning.
Manage marketing budgets and resource allocation effectively, ensuring initiatives achieve established objectives while maintaining fiscal responsibility and taking corrective action when necessary.
Oversee all public relations efforts, including agency management, media relations at the local and national levels, crisis communications, influencer engagement, community partnerships, and strategic alliance development.
Ensure brand consistency across all guest touchpoints by overseeing social media strategy, promotional campaigns, collateral development, events, communications, and all marketing materials in alignment with hotel and restaurant brand standards.

Marcus Corporation

Headquartered in Milwaukee, Marcus Corporation (NYSE: MCS) is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres, is the fourth largest theatre circuit in the U.S. and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. The company’s lodging division, Marcus Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states.Marcus Theatres is the fourth largest theatre circuit in the United States and currently owns or operates 1,036 screens at 83 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. For more information, please visit www.marcustheatres.com.Marcus Hotels & Resorts owns and/or manages 16 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse, Miller Time Pub & Grill and SafeHouse Restaurants. For more information, please visit www.marcushotels.com.

Founded in 1935

Milwaukee, Wisconsin, USA

213 employees (8 in marketing)

www.marcuscorp.com