Archery Outreach Manager

USA (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive ATA outreach by maintaining and improving Archery Passport, Store Locator, and Archery360 while engaging retail members and consumers.

  • Own the ongoing management and updates for Archery Passport and Store Locator.
  • Must-have: Hands-on archery or bowhunting experience.
  • Standout: Experience collaborating with tech agencies or developers on app updates.

Job Description

Responsibilities

  • Maintain, evaluate, and manage the ATA's Archery Passport App, including working directly with the app provider on updates and changes
  • Maintain, evaluate, and manage the ATA's Archery Store Locator, collaborating with the Director of Membership on updates
  • Oversee Archery360 with a focus on social media and the newsletter, managing all posts, website content, and newsletter distribution
  • Analyze and improve the effectiveness and efficiency of Archery Passport and the Store Locator
  • Stay current on new and emerging technologies and programs that continue to meet end-user needs
  • Present information in a way that is meaningful and engaging for ATA's retail members
  • Provide excellent customer service to retail members and consumers
  • Assist with other Outreach and Education efforts as time allows

Requirements

  • Hands-on archery and/or bowhunting experience required
  • Demonstrated critical thinking skills with the ability to analyze problems and develop practical, results-driven solutions
  • Strong writing skills with the ability to create engaging content for social media, newsletters, and web platforms
  • Experience working with apps or digital platforms, including collaborating with tech agencies or developers on updates and improvements
  • Experience creating and managing social media content across multiple platforms
  • Effective communicator capable of blending creative expression and critical analysis to make compelling recommendations
  • Exceptional organizational skills with the ability to manage multiple deadlines simultaneously
  • Initiative and ability to work both independently and collaboratively in a small-team environment
  • Proficiency in general office software programs
  • Willingness to travel up to 5 times per year

Benefits

  • 401(k) with match
  • Health insurance
  • Dental insurance
  • Disability insurance
  • Paid holidays
  • Life insurance
  • Paid time off
  • Mileage reimbursement
  • Travel reimbursement
  • Flexible schedule
Archery Trade Association logo

Archery Trade Association

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.

Founded in 1953
New Ulm, Minnesota, USA
47 employees (8 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
26.4%
Direct
54.7%
Referral
9.9%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~47

Marketing Team

Marketing Team Size
7 (15% of company)