Apple TV Growth Lead

Culver City, CA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth leadership for Apple TV's subscription business, balancing strategy and hands-on execution to accelerate signups and engagement.

  • Own growth initiatives from concept through launch with cross-functional and partner collaboration.
  • Must-have: 8+ years in marketing/strategy/data with 4+ years in DTC subscription growth.
  • Standout: Experience scaling subscription services and building partnerships, bundles, and GTM levers.

Job Description

Responsibilities

  • growth lead for Apple TV to help drive the next phase of subscription growth for the Apple TV business.
  • collaborate closely with teams across the organization and with external partners to develop and execute growth strategies from concept through launch.
  • The ideal candidate can balance big-picture strategy with hands-on execution, brings experience scaling subscription businesses, and understands how partnerships, bundles, and go-to-market levers come together to deliver sustained growth.
  • identify high-impact growth opportunities that increase signups and engagement for the service, with a strong focus on subscription growth drivers.

Requirements

  • 8+ years of marketing, strategy, data and partner management experience
  • 4+ years of DTC subscription growth experience
  • Ability to juggle many stakeholders, initiatives and deadlines simultaneously
  • Experience planning and driving projects with cross-functional teams
  • A love for all things technology, television and film with a focus on streaming

Nice To Have

  • Experience in interacting with and influencing all levels of management
  • Ability to work independently and embrace change and ambiguity
  • Organized, detail-oriented, and resourceful, with a proactive approach to solving problems and anticipating executive needs
  • Able to build strategic, long-term relationships at all levels
  • Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging
  • Comfortable flexing between strategic initiatives and day-to-day operational needs
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