Responsibilities

• Audit the current App Store presence and identify high-value keyword opportunities
• Analyze competitors, keywords, positioning, and bidding strategy
• Build and launch structured Apple Search Ads campaigns - discovery, brand, competitor, and generic
• Manage bids and budget allocation within a $2,000-4,000/month ad budget
• Optimize campaigns based on performance data - bids, keywords, spend, and scaling decisions
• Run A/B tests on Custom Product Pages, creatives, and ad variations
• Track full-funnel performance: impression → tap → install → registration → paid user
• Identify which keywords drive paying users, not just installs
• Set up and manage Custom Product Pages for different audience segments
• Collaborate with design and product teams on creatives and ASO improvements

Requirements

• 2+ years of hands-on experience with Apple Search Ads
• Proven experience working with small budgets under $5K/month
• Strong understanding of App Store search behavior, keyword match types, and bidding mechanics
• Ability to structure campaigns by audience segment and intent level
• Full-funnel analytical mindset - from ad spend to registration, subscription, and revenue
• Experience with A/B testing creatives and Custom Product Pages
• Strong Excel / Google Sheets skills for reporting and bid modeling
• Experience with competitor keyword analysis
• Understanding of iOS attribution - AdServices, SKAdNetwork
• Ownership mindset and proactive optimization

Preferred

• Experience with real estate, proptech, or similar vertical apps
• ASO background
• Experience with SplitMetrics, StoreMaven, SearchAds.com, or SplitMetrics Acquire
• Familiarity with AppsFlyer, Adjust, or Branch
• Experience with Apple Search Ads API or Attribution API
• Experience with campaign localization across different markets