Responsibilities

• Creates and optimizes highly strategic and personalized Marketplace promotions, offers, and engagement tactics to increase loyalty.
• Utilizes internal UXM (User Experience Manager) and Workfront software to manage Marketplace products and prizes.
• Works collaboratively with departments stakeholders and third-party vendors to develop and execute Marketplace promotions and prizes. This includes maintaining tracking documents, gathering creative assets and targeting lists, and campaign approvals, while ensuring timely execution.
• Uses SAS and third-party reporting tools to analyze Marketplace Economy, user engagements, and promotional and prize test results and provides insights and recommendations to key stakeholders.
• Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Collaborates with internal and external developers to enhance Marketplace features and functionality to increase product values and guest experience.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum two (2) year experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must be able to work collaboratively and independently.
• Must possess the current product functionality knowledge to support pre-sales/sales teams to fulfill strategic requirements of the role.

Preferred

• Previous experience within mobile gaming, casino gaming, or hospitality industries preferred.
• Experience in creating and executing complex Digital Promotions and calculating reinvestments
• E-Commerce store/shopping platforms (Shopify, WooCommerce, Magento or Demandware).
• Hotel booking engine conversions as well as Hotel OTA program management (Trip Advisor, Expedia, Booking.com, etc.).
• Google Analytics – setting, reporting, and updates (e-commerce/goals, Google Tag Manager, etc.).
• Paid social media/display acquisition and revenue-generating campaigns.
• SEO/SEM/PPC experience (Google Adwords, Amazon).
• App attribution /remarketing tools (AppsFlyer, Google Firebase).