Responsibilities

• Under the direction of the Supervisor, App Loyalty Marketing, the App Loyalty Marketing & Messaging Specialist is responsible for creating, executing, and optimizing digital marketing campaigns and App messaging strategies to increase Yaamava’ Resort & Casino’s Mobile App users, inbox read rate, engagements, and loyalty.
• This includes creating integrated user acquisition and retention marketing campaigns, identifying opportunities by creating reports and analyzing users and engagements, and developing highly personalized App Push and Inbox messages.
• This position is a key position on the Mobile & E-Commerce team that will work collaboratively and independently to ensure Mobile App loyalty marketing initiatives and messages are executed strategically, efficiently, and timely, while producing positive casino revenue.
• Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test App Push and Inbox messages.
• Actively creates and executes integrated digital and traditional marketing campaigns to increase App user acquisition, retention, and engagements.
• Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes gathering creative assets, targeting lists, and campaign approvals, while ensuring timely execution.
• Uses SAS and third-party reporting tools to analyze post-campaign and messaging results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Maintains App Messaging and marketing campaign calendars to ensure leadership is aligned and deadlines are met.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum two (2) years of experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must possess the current product functionality knowledge to support pre-sales/sales teams to fulfill strategic requirements of the role.
• Must be able to work collaboratively and independently.
• Must have demonstrable oral and written communication skills.
• Must be assertive, detail oriented and have strong organizational skills.
• Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).
• Must be able to translate business goals and outcomes and create actionable, measurable plans.
• Must have a strong passion for innovation, best-in-class standards, and continual learning and development.
• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

Preferred

• Previous experience within mobile gaming, casino gaming, or hospitality industries preferred.
• E-Commerce store/shopping platforms (Shopify, WooCommerce, Magento or Demandware).
• Hotel booking engine conversions as well as Hotel OTA program management (Trip Advisor, Expedia, Booking.com, etc.).
• Google Analytics – setting, reporting, and updates (e-commerce/goals, Google Tag Manager, etc.).
• App attribution /remarketing tools (AppsFlyer, Google Firebase).
• Paid social media/display acquisition and revenue-generating campaigns.
• SEO/SEM/PPC experience (Google Adwords, Amazon).