App Growth Marketing Manager at Priceline | Norwalk, CT | $95K/yr – $120K/yr

App Growth Marketing Manager

Norwalk, CT (Hybrid)

$95K/yr – $120K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize the mobile app growth engine across paid channels, ASO, and data-driven ROI improvements, while collaborating with product, CRM, and analytics to boost onboarding and LTV.

Growth Engine: Own end-to-end mobile app acquisition across paid channels and ASO to maximize new user quality.
Measurement & Optimization: Define metrics, track performance, and surface ROI opportunities to improve activation and retention.
Cross-functional Collaboration: Partner with Product/CRM/Analytics to improve onboarding, retention, and LTV through cohesive experiments and asset testing.

Job Description

Responsibilities

Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).
Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
Collaborate with creative teams to test and evolve ad concepts, messaging, and app store assets
Collaborate with analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
Product and CRM teams to improve onboarding, retention, and LTV of acquired users
Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
You’ll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.

Priceline

Priceline, part of Booking Holdings Inc., has been a leader in online travel for over 25 years. Through our innovative technology, we make travel affordable and accessible for all, helping millions of travelers each year experience the moments that matter most. Whether it’s a much-needed getaway, wedding, reunion, graduation, or rooting on a favorite team—those are the moments that nobody should miss out on.We welcome people who are at the top of their game, who want to learn and grow with others and who take their work seriously – but not themselves. We’re building an inclusive and uniquely talented team to make sure our customers can be there for all of life’s important moments. Come join us!

Founded in 1998

Norwalk, Connecticut, USA

1.8K employees (90 in marketing)

www.priceline.com