Annual Giving Copywriter

Responsibilities

• Develop persuasive fundraising copy for email, direct mail, SMS, donation pages, digital advertising, canvassing teams, and other select fundraising channels.
• Write acquisition, renewal, sustainer, reactivation, upgrade, and stewardship communications.
• Develop fundraising campaign themes, donor-centric messaging frameworks, and storytelling concepts.
• Produce high-quality content that aligns with fundraising best practices.
• Create copy that clearly communicates donor impact, urgency, and calls-to-action.
• Ensure messaging is tailored appropriately for target donor audiences and segments.
• Remain up to date on latest NPF funding priorities and projects.
• Reviews for accuracy and editing.
• Build and maintain donor journey messaging across acquisition, retention, upgrade, sustainer, and stewardship programs.
• Develop content for automated cultivation and stewardship series.

Requirements

• Exceptional fundraising writing, editing, proofreading, and storytelling skills.
• Demonstrated understanding of direct response fundraising principles and donor psychology.
• Ability to write compelling donor-centric content that motivates action and builds loyalty.
• Strong understanding of email fundraising, direct mail fundraising, digital fundraising, and donor lifecycle communications.
• Knowledge of audience segmentation and personalization strategies.
• Ability to balance creativity with data-driven decision-making.
• Experience translating complex programmatic information into compelling donor-focused narratives.
• Excellent organizational and project management skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong interpersonal and collaboration skills.

Preferred

• Bachelor's degree in Communications, Journalism, English, Marketing, Fundraising, Creative Writing, or related field preferred.
• Five or more years of professional writing experience or related fields such direct marketing, and communications.
• Three or more years of fundraising, direct response, nonprofit marketing, agency, or donor communications experience strongly preferred.
• Demonstrated success writing content that drives fundraising revenue and donor engagement.
• Experience writing across multiple fundraising channels, including email, direct mail, and digital platforms.
• Knowledge of nonprofit fundraising best practices and donor stewardship principles strongly preferred.

Benefits

• Benefits: NPF offers a highly competitive benefits package including medical, dental, vision, 403(b) savings plan, professional development and tuition assistance, generous paid time-off program including primary caregiver leave.