Digital Media Writer

Responsibilities

• This position creates, edits and optimizes customer-focused content across ACG products, services and digital experiences. The role develops clear, reusable and channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications and emerging digital experiences while using approved AI, content management and creative tools responsibly.
• - Translates marketing, content, channel and audience strategies into clear, compelling, accurate and on-brand copy across paid, owned and organic experiences while applying editorial, accessibility, legal, compliance, proofreading and fact-checking standards.
• - Supports campaign and editorial planning by identifying content themes, audience needs and opportunities for modular, reusable and personalized content.
• - Partners with content strategy, design, social, paid media, marketing, product, channel, SEO, analytics, technology, legal and compliance teams to prepare content for activation, optimization and reuse.
• - Develops modular content components and variants, including headlines, value propositions, body copy, calls to action, disclosures and metadata, for approved use across audience segments, lifecycle stages, locations, products, channels and formats while maintaining brand consistency and appropriate personalization practices.
• - Uses approved AI-enabled tools and workflows to brainstorm, draft, summarize, transform and optimize content; develops reusable prompts and structured guidance, evaluates outputs, verifies claims and applies human editorial judgment and quality criteria before use.
• - Uses approved creative tools to adapt copy within templates, develop simple on-brand variations and collaborate with designers under creative governance requirements.
• - Creates, updates, tags and manages copy in AEM, DAM, Content Hub, content management systems and related platforms using established metadata, taxonomy, naming, versioning and reuse standards.
• - Applies SEO, AEO and GEO principles and uses performance, search, audience and channel insights to improve content clarity, structure, authority, discoverability and customer value and to recommend future content opportunities.
• - Monitors evolving content, AI, personalization, search and digital experience practices and recommends practical improvements within ACG governance standards.

Requirements

• Education (include minimum education and any licensing/certifications): College-level coursework in Communications, Journalism, Marketing, English, Digital Media or a related field, or equivalent experience.
• Experience: Three to five years of experience in copywriting, content writing, editing or digital content development for a brand, agency, marketing communications, journalism, public relations or similarly complex team environment.
• Experience researching, fact-checking and developing content for web, email, social, paid media, lifecycle communications and other digital experiences.
• Experience with content management systems or digital workflows, including structured content, metadata, versioning and approvals.
• Experience using AI-enabled writing or productivity tools to support content development, editing, transformation or optimization.

Preferred

• Bachelor's degree in Journalism, Public Relations, Communications, Marketing, English, Digital Media or a related field.
• Hands-on experience with AEM, DAM, Content Hub, Adobe Express, Microsoft 365 Copilot or comparable platforms.
• Experience with personalization, content variants, structured content, content operations, DAM or content supply chain work.
• Experience working in a regulated industry or a large, matrixed enterprise.

Benefits

• Health & Wellness
• - Medical plans with multiple coverage options, including HSA eligibility.
• - Prescription drug coverage.
• - Dental and vision benefits.
• - Employee Assistance Program (confidential support services).
• Financial Protection & Insurance
• - Company-paid basic life insurance.
• - Optional supplemental life insurance and dependent coverage.
• - Short-term and long-term disability coverage.
• - Critical illness, accident, and pet insurance options.