Responsibilities

• Measurement strategy and instrumentation
• Own measurement approaches for multi-channel programs (Paid Search, Paid Social, Programmatic/Display/CTV, Retail Media) including KPIs, naming conventions, attribution considerations, and reporting requirements.
• Lead analytics implementations and upgrades: event schemas, GA4 configuration, GTM and data layer requirements, conversions, cross-domain tracking, enhanced ecommerce, and QA/debugging.
• Coordinate and document tagging and tracking parameter governance (UTMs, click IDs, Floodlight/CM360 concepts if applicable, platform conversion tracking, offline conversion support where relevant).
• Insights, reporting, and executive-ready storytelling
• Build and maintain dashboards and reporting frameworks (Looker Studio/Tableau or similar) that connect media delivery to onsite behavior and business outcomes.
• Deliver recurring performance reporting and ad hoc deep dives, with clear findings, implications, and recommendations.
• Develop analysis that connects user behavior to outcomes: funnels, pathing, cohort/retention, landing page performance, product/category insights, and conversion drivers.
• Experimentation and optimization
• Partner with CRO and Experience teams to design measurement for experiments and interpret results (A/B tests, landing page tests, audience tests, incrementality-informed thinking where appropriate).

Requirements

• Bachelor’s degree in mathematics, statistics, business, marketing, or other related discipline (with relevant work experience)
• 5+ years in analytics/measurement in an agency, consultancy, or in-house performance marketing environment, with substantial paid media exposure.
• Dashboarding and reporting proficiency (Tableau, Power BI, or similar) with an emphasis on stakeholder-ready communication.
• Strong web analytics background (GA4 and/or Adobe Analytics), including event-based measurement design and implementation oversight.
• Tagging and implementation knowledge: GTM, data layers, conversion tracking, debugging/validation, and partnering effectively with developers.
• Experience developing measurement and reporting approaches for paid media programs across channels (Search, Social, Display/Programmatic; CTV and Retail Media exposure is a plus).
• Comfort working with data beyond a UI: exports, basic SQL concepts, spreadsheets, and structured problem solving.
• Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office.
• Excellent communication skills with the ability to explain technical topics to non-technical audiences.
• Ecommerce/retail analytics (enhanced ecommerce, product performance, merchandising/category insights, shopping feeds concepts, retail media measurement).

Preferred

• Retail/ecommerce and commerce measurement experience is a strong plus
• Bonus points if you’re bilingual in Spanish and/or Portuguese

Benefits

• medical insurance, dental insurance, and vision insurance
• a flexible spending account
• voluntary life and accident plans
• a 401(k) retirement plan with matching