Responsibilities

• Develop valuable insights and storytelling using data.
• Lead reporting initiatives across media, CRM, and web to complete a holistic omnichannel dashboarding structure to be used by both internal and external teams.
• Collaborate with cross-functional team to gather all necessary requirements and data points across sources to deliver on all needed reporting asks.
• Interrogate the effectiveness of in-market campaigns and derive insights and recommendations to improve the strategy for the client’s business.
• Manipulate and analyze web data from GA4 to inform the team on how users are engaging with the website and differentiating how that behavior varies across channel.
• Perform analyses and translates data into reports and dashboards, which are consistent with client marketing plans and business needs.
• Strive to improve and create efficiencies in the current reporting structure to minimize time on data enablement and maximize time to insight.
• Demonstrate strong collaboration, communication skills, respect, and professionalism in all interactions.

Requirements

• 5+ years of experience using business intelligence tools such as Power BI, Tableau etc.
• Experience in web analytics tools such as GA4 and Adobe Analytics
• Specialized skillset/experience in the Microsoft Suite: Microsoft Excel, PowerPoint, etc.
• Bachelor’s degree and/or relevant experience (required).

Benefits

• Comprehensive Health & Wellness benefits
• Paid Time Off
• 401K Retirement Savings Plan
• Paid Parental Leave