Responsibilities

• Execute full-funnel measurement approach aligned to campaign and business objectives as directed by the Associate Director of Analytics
• Establish campaign KPIs and measurement plans in collaboration with strategy and channel teams
• Analyze campaign performance across media delivery, brand lift, conversion, sales, and MMM outputs
• Apply foundational statistical concepts such as confidence intervals, statistical significance, benchmark comparison, and trend analysis. Support brand lift, sales lift, incrementality, and test-and-learn programs from feasibility through final readout
• Own the development and delivery of recurring campaign reporting, mid-campaign updates, post-campaign wraps, and ad hoc analyses
• Build concise, client-ready PowerPoint narratives that explain what happened, why it matters, and what should happen next
• Connect media performance with brand health, shopper behavior, retail sales, new-to-brand, conversion value, and ROAS where available
• Maintain reporting calendars, deadlines, review rounds, source files, and final deliverables across concurrent campaigns
• Coordinate with measurement and data partners across feasibility, scoping, setup, tagging, survey development, mapping, reporting, and final interpretation
• Document inputs, assumptions, methodology, limitations, and decisions

Requirements

• Bachelor’s degree in Analytics, Economics, or related field
• 4–6 years of experience in marketing analytics, media analytics, or a related discipline
• Strong Excel and PowerPoint skills, with experience producing client-ready reporting and recommendations
• Experience with reporting and dashboards; familiarity with Power BI, Tableau, SQL, or comparable tools
• Working knowledge of digital and social media metrics
• Comfort with analyses such as A/B testing, hypothesis testing, p-values, confidence intervals, causal inference, MMM, and incrementality testing
• Understanding of brand lift, attribution, conversion or sales lift, and full-funnel measurement
• CPG experience is a plus
• Strong attention to detail, written communication, presentation, and project-management skills
• Strong initiative, curiosity, and ability to stay organized across multiple concurrent deadlines

Preferred

• CPG experience is a plus

Benefits

• Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.
• In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in-office per week.