Responsibilities

• Assist in the requirements gathering, design and build of reports to measure digital marketing activities and results
• Perform audits of reports across multiple digital media platforms
• Prepare analytics, reports and insights
• Assist in developing measurement strategies for clients and in performing onboarding activities aligned to this strategy
• Ensure various measurement tools and dashboards are coordinated
• Assist in performing web analytics tool implementation and testing
• Collaborate with colleagues to implement analytics tagging
• Other duties as assigned

Requirements

• Up to 40 hours per week for a four month period.

Preferred

• Strong attention to detail and ability to work independently
• Knowledge and experience with Excel, Tableau or Looker Studio (Data Studio), and PowerPoint
• Experience with SQL, Python or other programming languages, or experience with data repositories or warehouses such as BigQuery are a plus
• Experience or familiarity in prompt engineering with LLMs (Claude preferred)
• Familiarity with various marketing channels and their executional platforms, including PPC, SEO, display, social, and email
• Familiarity with major web analytics and tagging platforms, preferably including Adobe, Google Analytics and Google Tag Manager. Any current tool certifications are a plus
• Foundational understanding of HTML/CSS to assist in technical Conversion Rate Optimization (CRO) testing is a plus
• Bachelor’s degree in marketing, advertising, economics, computer science or other related field, or in process of completing a degree in these fields
• Local candidates preferred

Benefits

• Participation in the Employee Stock Ownership Plan
• Commuter stipend (if working as a hybrid employee)
• Participation in 401(K) Plan