Analytics Director

Responsibilities

• Strong project management; ability to lead multiple projects at once often with different scopes, methodologies and objectives.
• Champion and implement cutting-edge research, from AI-driven analytics to immersive ethnography – to ensure KRC remains at the forefront of the industry.
• Be knowledgeable about client spaces and specific industries that KRC serves, including familiarity with market trends and consumer behaviors.
• Ensure the highest standards for quality of work product.
• Provide strategic guidance of report development and identifying key insights – relevant to research questions and delivering actionable recommendations.
• Able to make research design recommendations; write and revise research proposals with some or minimal oversight.
• Find solutions to workflow needs; monitor progress of project timelines and teams; resolve project-related issues.
• Ensure that projects remain within scope parameters.
• Lead communications with internal and external clients.

Requirements

• 7+ years of experience in primary qualitative and quantitative market research, with a proven track record of directing high-performing teams and delivering impactful insights.
• Ability to moderate focus groups, conduct in-depth interviews (IDIs), and run non-traditional qualitative approaches (ethnography, bulletin boards, etc.).
• Deep expertise across a wide range of survey methods, including both survey design best practices and approaches and advanced analysis techniques (MaxDiff, driver analysis, conjoint, segmentation, etc.).
• Ability to analyze, interpret, and visualize complex data, using tools like SPSS, Excel, and PowerPoint.
• Ability to interpret data and read between the lines—connecting the dots between data points and “bigger picture”—rather than simply “reporting the numbers.”
• Ability to write clear, concise, accurate, and actionable memos and briefs that translate insights for client decision makers, communicators, and other non-research audiences.
• Brings critical thought to the analysis stage of reporting so KRC always delivers highly relevant insights and breakthrough ideas – through visually striking reports.
• Exceptional presentation skills; captivating storyteller that can make complex data accessible, engaging, and memorable.