Analyst/Sr Analyst, Brand Strategy

Responsibilities

• Shape and influence how the brand is expressed across customer, team member, and partner experiences, ensuring consistent and meaningful engagement across communications, products, services, and environments.
• Collaborate across Brand, Marketing, Creative, Digital, Product, Customer Experience, Communications, and Operations to drive alignment and execution of brand initiatives.
• Partner with strategists, designers, marketers, agencies, and business stakeholders to translate brand principles into effective and consistent experiences.
• Develop and maintain brand frameworks, standards, playbooks, tools, and training that enable consistent application of brand strategy across physical, digital, and experiential touchpoints.
• Connect brand strategy, customer experience, and business objectives to strengthen brand recognition, trust, differentiation, and customer preference.
• Support the evolution and governance of the brand system, balancing consistency, flexibility, creativity, and business impact.
• Drive enterprise-wide alignment to ensure the brand is delivered cohesively across channels while adapting to audience, business, and operational needs.

Requirements

• Bachelor’s degree in Marketing or equivalent experience/training
• 3 years marketing experience with a proven track record of successfully managing complex projects
• Previous experience managing relationships with third party vendors including advertising, media agencies or media owners/ intermediaries
• Must pass a background reference check and criminal fingerprint check

Preferred

• Master’s degree
• Knowledge of advertising KPIs
• Think globally
• Be forward-thinking and strategic
• Ability to work with cross-functional groups and develop relationships
• Ability to participate in out of hours activities and travel overseas

Benefits

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
• Feel free to be yourself at American