Analyst, YouTube and Social Video

New York City, NY (Hybrid)

$78K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the analytics backbone for social video across YouTube, Instagram, and TikTok, turning data into action for audience growth, content optimization, and cross-team decisioning.

  • Own cross-platform video performance analysis and translate insights into strategy with editors, social, and audience teams.
  • Develop dashboards and recurring reports to drive optimization of retention and growth.
  • Monitor trends and platform updates to inform reporting and testing for future content strategies.

Job Description

Responsibilities

  • Analyze video performance data across YouTube, Instagram, TikTok, and other social video platforms to identify opportunities for audience growth and engagement.
  • Develop and maintain recurring reports, dashboards, and performance tracking tools that provide actionable insights to stakeholders.
  • Identify trends, patterns, and performance drivers across content formats, topics, and publishing strategies.
  • Recommend data-informed optimizations to improve content performance, audience retention, and platform growth.
  • Partner with video, editorial, social, and audience development teams to support strategic decision-making and content planning.
  • Monitor platform updates, industry developments, and emerging social video trends to inform reporting and recommendations.
  • Support testing and experimentation initiatives by measuring results and identifying best practices for future content strategies.
  • Ensure the accuracy, consistency, and integrity of reporting across platforms and analytics tools.

Requirements

  • 2+ years of experience in analytics, digital media, social media performance analysis, or a related field.
  • Experience analyzing performance across social video platforms, including YouTube, Instagram, and TikTok.
  • Strong analytical and problem-solving skills with the ability to interpret complex datasets and uncover meaningful insights.
  • Proficiency with data analysis and reporting tools such as Excel, Google Sheets, or similar platforms.
  • Experience using analytics platforms such as YouTube Analytics, Meta Insights, TikTok Analytics, or comparable tools.
  • Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders.
  • Strong communication, presentation, and cross-functional collaboration skills.
  • Passion for digital media, audience behavior, and emerging social video trends.
  • This role is based in New York City and follows a hybrid schedule with an expectation of four days per week in the office.

Preferred

  • Experience building dashboards or automated reporting solutions is preferred.

Benefits

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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Hearst Magazines

3.7 Glassdoor

Hearst Magazines, the world’s largest lifestyle media publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

New York, New York, USA
7.7K employees (4,021 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
2,773 (36% of company)
Median Career Experience
13 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1

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