Responsibilities

• Attribution: Own Rockerbox end to end — configuration, channel and campaign mapping, conversion deduplication, QA, and recurring reporting. Own the interpretation too: where the model disagrees with platform-reported numbers, and why. You can explain to a client why Meta claims credit for a conversion the model assigns elsewhere, and you're confident enough to say when multi-touch attribution can't answer the question at all.
• Web Analytics: Own GA4 across our client portfolio — property and data stream architecture, event schemas, key event configuration, custom dimensions, audiences, and reporting. You know what it's good at and what it should never be asked to do, and you say so plainly rather than producing a number you don't believe.
• Tag Management: Own Google Tag Manager — data layer design, tag and trigger builds, versioning, governance, and validation before anything ships. You treat consent as part of the measurement architecture, not a legal afterthought.
• Data & Warehouse: Write clean, well-structured SQL against BigQuery and Snowflake to answer questions about customer behavior, segments, retention, and campaign performance. You document your queries so the next person can follow the logic.
• Working With AI: Use tools like Claude to scope analyses, draft and refactor SQL, debug tagging problems, and get up to speed on unfamiliar platforms faster.
• Read AI output critically — you can tell when a query is subtly wrong, when a recommendation doesn't fit the client's data model, and when a confident answer is still a wrong one. You verify before you ship.
• Use AI to learn, not to skip learning. When you lean on it to get through something new, you come out the other side understanding it.
• Identify where automation pays off and build it — recurring client reports, scheduled warehouse summaries, retiring manual pulls that eat a day every month.
• Turn what you learn into documentation, templates, and repeatable processes so the team gets smarter together.
• Partner with strategy, media, creative, CRM, and account leads to define what success looks like before a campaign launches, not after.

Requirements

• 2+ years (Analyst) or 4+ years (Senior Analyst) in marketing analytics, digital analytics, or a similar data role, ideally in an agency or multi-client environment.
• Google Analytics 4 proficiency covering implementation, configuration, troubleshooting, and reporting, including a clear understanding of the event-based data model.
• Google Tag Manager proficiency across data layer, tags, triggers, variables, QA, and governance.
• SQL strong enough to work independently, including joins, aggregations, window functions, and CTEs, against a cloud warehouse such as BigQuery or Snowflake.
• Marketing attribution literacy — you understand multi-touch attribution, its assumptions, and where it breaks, and you can explain the gap between platform-reported and modeled results to a non-technical audience.
• Demonstrated AI fluency in day-to-day analytical work, with the judgment to evaluate and correct what these tools produce.
• Strong analytical reasoning and the instinct to sanity-check a number before it reaches a client.
• Clear communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Comfort with ambiguity and the ability to move a project forward without being managed through it.

Preferred

• Hands-on experience with Rockerbox (now part of DoubleVerify) or a comparable attribution platform such as Northbeam or Measured, or with an in-house model
• Server-side tagging experience, including server-side GTM or conversion APIs, and Consent Mode configuration.
• Google Cloud Platform familiarity beyond querying, such as scheduled queries, data transfers, and cost awareness.
• Experience with Looker Studio, Looker, Tableau, or Power BI.
• Exposure to incrementality testing or media mix modeling.
• Travel, hospitality, retail, e-commerce, or automotive aftermarket category experience.
• Light scripting for automation and troubleshooting, such as Python or JavaScript for GTM.

Benefits

• 401(k)
• PTO and various paid holidays
• Ongoing learning and development through our MW Fuel program
• medical, dental, vision, life, short- and long-term disability, plus wellness perks to keep you feeling your best.