Analyst, SEM

Responsibilities

• Support the planning, execution, and ongoing management of campaigns across Google Ads and Microsoft Ads, including campaign setup, structure, budget pacing, bid/budget updates, and QA.
• Support Shopping campaign management across Google and Bing Product Listing Ads, including product feed optimization, promotion management, local inventory ads, and product-level performance analysis
• Monitor daily campaign performance with attention to ROI/ROAS, budget pacing, campaign health, and optimization opportunities across Paid Search and PLAs.
• Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.
• Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.
• Support WSI’s digital testing plan, including ideation, setup, reporting, and interpretation of text and PLA tests.

Requirements

• BS/BA or equivalent work experience
• 1-2+ years experience in digital marketing with a focus on paid search and Shopping/ PLA campaign management, or equivalent experience
• Confidence with analyzing large data sets and making recommendations/developing and executing strategies from analysis and test results
• High attention to detail, deadline-oriented, and strong organizational skills
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
• Entrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a team
• Strong MS Excel skills.
• This role requires being onsite in the San Francisco, CA office Monday through Thursday

Preferred

• Google Ads certifications and other SEM platforms certified a plus
• PLA and SEM bid management platform experience a plus
• ETL platform familiarity a plus (Snowflake, Domo, etc.)

Benefits

• - A generous discount on all WSI brands
• - A 401(k) plan and other investment opportunities
• - Paid vacations, holidays, and time off to volunteer
• - Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• - Tax-free commuter benefits
• - A wellness program that supports your physical, financial and emotional health
• - In-person and online learning opportunities through WSI University
• - Cross-brand and cross-function career opportunities
• - Resources for self-development
• - Advisor (Mentor) program