Analyst, Search

Responsibilities

• Proactively engage in understanding the evolving Paid Search landscape and best practices through continuous learning and internal training programs.
• Assist in developing and optimizing campaign components—including keywords, ad copy, landing pages, and account structure—utilizing AI-driven tools and analytics to enhance efficiency and effectiveness.
• Support the Search Manager/Senior Search Manager in managing budgets to meet performance goals while ensuring diligent account oversight.
• Coordinate daily campaign operations, encompassing trafficking, testing, optimization, and troubleshooting, with a focus on data-driven decision-making.
• Orchestrate teams of AI agents to support daily search campaign operations, enhancing workflow efficiency and ensuring seamless execution of routine tasks.
• Cultivate relationships with key publisher partners, including Google, Bing, and emerging platforms, focusing on industry trends and innovations.
• Manage monthly media spend accounting to ensure accuracy and accountability.
• Use advanced tools to compile and analyze performance data from multiple sources to generate insightful reports for both internal stakeholders and clients.
• Identify opportunities for improvement and risks within large datasets, contributing strategic recommendations through detailed analyses.
• Prepare routine and ad-hoc reports, ensuring clarity and actionable insights for clients and internal teams.

Requirements

• Search-related internship or 1-2 years of experience in a relevant industry preferred.
• A solid educational foundation in critical thinking, quantitative analysis, and effective writing.
• Proven ability to collaborate effectively in team settings while also demonstrating independent problem-solving skills, maintaining a positive and resilient attitude.
• Experience managing competing priorities and consistently meeting deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite, particularly advanced Excel; familiarity with data visualization tools and search engine marketing platforms is beneficial.
• Strong attention to detail with a commitment to delivering high-quality work.
• Aptitude for learning how to utilize advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Adaptability and eagerness to quickly master new technologies, particularly AI-driven tools and analytics platforms.
• BA/BS in Marketing, Business, Data Analytics, or a related field preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances